Job Description

Role Summary

The Sales Manager is responsible for managing the day-to-day performance of the sales team, driving property sales, maintaining strong client relationships, and supporting the delivery of branch sales targets. This role focuses on sales operations, staff performance, and ensuring a smooth client journey from valuation to sale, without responsibility for overall branch finances or administration.

The ideal candidate is a confident and results-oriented sales professional with excellent people management skills, knowledge of the property market, and a passion for customer service.

Key Responsibilities

1. Sales Team Leadership & Performance Management

Supervise, support, and motivate Sales Negotiators. Set and monitor individual KPIs and performance metrics. Conduct regular coaching and one-to-one performance reviews. Promote a positive, competitive sales environment.

2. Property Sales Management

Assist in converting valuation leads into instructions. Oversee the sales process from instruction to offer acceptance. Support negotiators in handling enquiries, viewings, and negotiations. Maintain high levels of client communication and satisfaction.

3. Client Relationship Management

Act as a key point of contact for vendors and buyers. Ensure professional, timely, and transparent communications throughout the sales process. Resolve issues or complaints where escalated.

4. Compliance & Best Practice

Ensure the team complies with AML regulations and company procedures. Maintain accurate property records and client documentation. Work closely with the compliance officer or Branch Manager on updates.

5. Sales Performance Reporting

Provide weekly sales pipeline updates to the Branch Manager. Monitor and report on conversion rates, offers agreed, and new instructions. Support the Branch Manager in identifying performance trends and areas for improvement.

Education & Experience

Minimum 3+ years of experience in estate agency or residential property sales. Experience in managing or mentoring a small team is preferred. Proven track record of meeting or exceeding sales targets.

Technical Skills

Proficient in CRM systems (preferably Alto). Familiar with major property portals (e.g. Rightmove, Zoopla). Good understanding of sales compliance and property transaction processes.

Knowledge, Skills & Behaviours (KSBs)

Knowledge

Residential sales process and market dynamics. Industry compliance (e.g. AML, GDPR, CPR). Local property trends and competitor activity.

Skills

Strong negotiation and closing skills. Effective people management and coaching. Confident decision-making and problem-solving. Clear verbal and written communication.

Behaviours / Competencies

Strong Attention to Detail

Results Focused

Team Leadership & Accountability

Customer-Centric Approach

Resilience and Adaptability

Strong Commercial Awareness

Professionalism and Integrity

Internal Relationships

Branch Manager - Reporting and strategic alignment. Sales Negotiators - Daily management and support. Lettings Team - Cross-referral and collaboration. Marketing Team - Coordination of property promotion.

External Relationships

Clients (vendors & buyers) - Relationship management. Solicitors, surveyors, mortgage advisors - Transaction coordination.

Performance Indicators

Number of new sales listings secured. Offer-to-instruction conversion rate. Monthly sales agreed and completed. Customer satisfaction and reviews. Team KPIs (viewings booked, offers made, instructions won).

Disclaimer

This job description is intended to provide a general overview of the responsibilities and requirements for the position. It is not a comprehensive list of all duties, responsibilities, or qualifications associated with the job. The duties and responsibilities of this role may change without prior notice, and the company reserves the right to modify or assign other duties as necessary to meet business requirements.

Job Types: Full-time, Permanent

Pay: Up to 28,000.00 per year

Benefits:

Company car Company events Company pension Free parking On-site parking Sick pay
Ability to commute/relocate:

Liverpool L3 6AL: reliably commute or plan to relocate before starting work (preferred)
Experience:

Estate Agency: 3 years (required) Property Portal: 1 year (preferred) Industry Compliance: 2 years (preferred) Sales: 3 years (required)
Licence/Certification:

Driving Licence (preferred)
Willingness to travel:

50% (required)
Work Location: In person