The Cluster Sales Manager is responsible for the daily sales efforts and is responsible for the overall positioning of the hotel, brand communication and growing of the overall sales for the property including, Rooms, Dining Outlets and Events. In addition, you are responsible for driving rental revenue, yield strategies, implementation, market performance and achieving budget, forecast, and setting strategies to include pricing, direct sales, market mix, marketing, and public relations. Candidates must have a dynamic leadership style, possessing excellent communication and decision-making skills and an astute business acumen.
DUTIES AND RESPONSIBILITIES
Devise an effective Sales initiatives that will increase awareness and maintain positive perception of the Hotel, its activities, culinary services, and personnel.
Knowledge of travel industry, competitors, current market trends and economic factors
Assist in preparation of the annual sales & marketing plan, advertising, sales reports, and annual budget.
Develop awareness and reputation of the hotel and the brand in the local community attending local and international trade shows, networking events, functions, or exhibitions on behalf of the hotel, maintaining a professional approach when representing the hotel and actively pursuing any sales opportunities
Support all group, transient, and banquet sales activities to maximize revenue for the hotel via cold callings.
Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
Maximizing revenue and profit for the three properties, answering to RFP in a timely manner for Crowne Plaza and actively seeking new local corporate negotiated rate for bedrooms and meeting space.
Maintaining strong key relationships with existing and repeat business, arranging FAM (Familiarisation) trip and ensuring any opportunities to upsell or maximise revenue is explored
Utilising all forms of communication, face-to-face appointments, telephone sales appointments and social media avenues to drive business
Attending all required hotel meetings ensuring any required reports or documents are provided. Prepared to lead any sales or marketing meetings
Demonstrating excellent communication with the internal team and working closely with all colleagues in all areas of the business to maximise revenue
Ensuring the pro-active follow-up of all business, referrals and potential sales leads
Undertaking and co-ordinating appointments & show-rounds to fulfil customers' expectations
Ensuring hotel best practice standards are implemented throughout to the highest of standards
Ensuring accurate entry to company shared drive and database systems
Ensuring all business is contracted in line with company terms and conditions
Attending and contributing to daily, weekly and monthly hotel operations meetings/reviews
Ensuring hotel facilities and services are accurately marketed in line with agreed standards and produce tactical offers to support business needs
Liaising with operations to deliver excellent customer service throughout the customer journey
Monitoring customer feedback, online reputation platform and keeping an eye on hotel positioning and updating the management team accordingly
Lead, coach and motivate those around you with your knowledge and enthusiasm
Implement the strategy for the corporate, business travel, meeting and events and wholesale market segments along with the General Manager and Revenue Manager
Taking part in commercial reviews, forecasting and sales activity planning.
Participate in the marketing efforts to drivee food and beverage revenue.
Involvement and oversee of large events
Flexibility to come in on weekends when required
EXPERIENCE
Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession
Have previous experience in a similar role within a four-star hotel
Proven track record of managing a team and delivering on the business goals
SKILLS AND QUALIFICATIONS
Bachelor's degree required
Proficiency in Microsoft Word, Excel, and property management systems.
Command of the English language both written and verbal