. Your mission is to lead our Sales and Social Media Team, develop different branding techniques and marketing campaigns, create and implement long-term marketing strategies, and focus on developing marketing initiatives to increase sales and profitability for our multiple brands, which include Ormskirk Food and Drink Market, EPIC Home Collection, and EPIC Apartments and Hotel.
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We like to think we do things differently
. We go the extra mile, work a little harder and reward that little bit better. It's not only because we love what we do (that goes without saying). It's because we know what it's like to experience good service first-hand, and how going that extra 10% can transform your day, your night or your weekend.
The EPIC Experience is embedded in what we do, and applied across all of our spectacular venues - from our accommodation, restaurants and bars. We set the same high standards for ourselves as we would expect to receive anywhere else - and then strive to go beyond that!
Key Responsibilities:
Actively attract new customers/guests while retaining existing ones. Develop target market campaigns, utilise social media and engage in community outreach to promote Ormskirk Markets and EPIC offerings.
Identifying ways to maximise revenue, covers and stayovers. Promoting special offers, packages and discounts
Understanding market trends, customer and guest needs and competitor strategies is vital. Conduct regular research to identify opportunities for growth and tailor their strategies accordingly.
To build relationships in the town via networking and hosting in-house events to promote sales.
Identify new business opportunities and develop strategies for pursuing them.
Create and implement a sales strategy to ensure all in-venue and digital marketing content is in line with overall sales strategy (social media, e-mail campaigns and website)*. Work with the team to develop and suggest new creative ideas and strategies for sales and marketing campaigns and concepts.
Ensure the brands are engaging with guests through all our SM platforms and working in partnership with third party companies and online personalities to drive SEO.
This is a guideline of general tasks within the role and not an exhaustive list.
Skills & Experience Required:
A creative and proactive approach to sales and marketing.
A minimum of 2 years' experience as a Sales and Marketing Manager.
Commercial awareness for hospitality.
Knowledge and awareness of similar markets, trends, and competitive environment.
Effective communication and interpersonal skills.
Be able to work independently and as part of a team.
Motivational attitude to make positive and constructive input to the team.
Excellent planning and organisational skills.
We expect our Managers and Supervisors to be knowledgeable of company products and services and take ownership of the brand basic standards and ensure this is implemented throughout the team.
Hours of Work:
This role is full time, working 40 hours per week. You will predominantly be based at the EPIC head office with the requirement to attend Ormskirk Market.
Job Types: Full-time, Permanent
Pay: 50,000.00-55,000.00 per year
Work Location: In person
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