Job Description

About Comptoir Bakery

Comptoir Bakery is a family-run business with over 15 years of heritage in London. Founded on traditional French recipes passed down through generations, our mission is to deliver authentic, high-quality pastries, breads, and desserts with the same care and craftsmanship as thirty years ago. With multiple bakery cafes across London, a growing events and catering arm, and new projects on the horizon, we are looking for a dynamic

Sales & Marketing Manager

to join our team and drive both brand visibility and revenue growth.

Role Overview

We are seeking a results-driven

Sales & Marketing Manager

who will lead all marketing activities while also developing new sales channels and driving business growth. This dual role blends creativity with commercial focus: from social media campaigns and product launches, to building B2B relationships and securing catering/event contracts. You will work closely with senior management and play a key role in shaping the future of Comptoir Bakery.

Key Responsibilities

Marketing Responsibilities:

Social Media Management:

Manage Instagram, TikTok, YouTube, and LinkedIn, creating and posting engaging content.

Branding & Creative:

Design packaging, posters, leaflets, signage, and digital assets while maintaining brand consistency.

Campaign Development:

Plan and execute seasonal promotions, new product launches, and project campaigns.

Digital Marketing:

Manage newsletters, website promotions, and basic SEO for improved online ranking.

Offline Marketing:

Support in-store promotions, events, and catering marketing.

Sales Responsibilities:

Business Development:

Identify and secure new B2B opportunities (corporate catering, events).

Client Relations:

Build strong relationships with partners and event organisers.

Revenue Growth:

Drive catering/event orders, upsell seasonal products, and achieve sales targets.

Lead Conversion:

Follow up on enquiries, convert leads into confirmed contracts, and manage client pipelines.

Partnerships:

Develop collaborations with local businesses, hotels, offices, and food distributors.

Collaboration & Strategy:

Work closely with the Director and senior management to align sales and marketing strategies with business goals. Monitor analytics and KPIs to measure campaign and sales performance. Provide feedback on customer trends and market opportunities.

Skills & Experience

Proven experience in sales and marketing, ideally within hospitality, food & beverage, or retail. Strong track record in B2B business development and client management. Knowledge of social media platforms, trends, and content creation. Understanding of SEO, email marketing, and digital campaigns. Confident negotiator with strong communication skills. Organised, proactive, and capable of managing multiple projects. Creative thinker with commercial awareness.

What We Offer

A key role in growing both the

brand

and

revenue

of Comptoir Bakery. Opportunity to shape sales strategies and creative campaigns. Direct involvement in strategic decision-making. Competitive salary with performance-based incentives/commission. Staff perks including product discounts, event participation, and potential career growth. Free coffee and lunch from our bakery!
Job Types: Full-time, Permanent

Pay: 35,000.00-40,000.00 per year

Benefits:

Discounted or free food Employee discount Store discount
Ability to commute/relocate:

London SE1: reliably commute or plan to relocate before starting work (preferred)
Experience:

Marketing management: 3 years (preferred)
Work authorisation:

United Kingdom (preferred)
Work Location: In person