Job Description

Leicester Square - London


Broadcasting & Content

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R0008522
Fixed Term Employee (Fixed Term)

Accepting applications until:

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30 May 2025

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We are Global

At Global, we think big, work hard, and never stand still. We're the proud home of the best media and entertainment, driven by our talented and passionate people. Our mission? To make everyone's day brighter-- our Globallers, our audiences, our partners, and our communities. Whether we're in the studio, building world-class technology, or securing record Outdoor advertising partnerships, we make sure we're doing it as a team.

Your role:

We're on the lookout for a results-driven, data-savvy

Senior Acquisition Marketing Manager (Maternity Cover)

to lead global user acquisition campaigns for the Global Player and LBC Apps.

Reporting into the Director of Marketing Operations & Planning, you'll be responsible for leading strategies and driving forward acquisition initiatives. You will play a key role in driving downloads, account registrations, and ongoing app engagement using paid digital channels, working cross-functionally across brand, product, and analytics teams.

Key Responsibilities

Subject Matter Expert

Be a subject matter expert within the marketing team, confidently leading strategies and driving forward acquisition initiatives.

Campaign Strategy & Execution

Develop and manage acquisition strategies across Paid Social, Paid Search, Apple Search Ads (ASA), Google UAC and other key digital platforms to drive growth across iOS and Android.

Performance Optimisation & ASO

Own performance analysis and optimisation of campaigns using analytics platforms. Collaborate with Global's ASO and ASA agency to maximise visibility and install rates in app stores.

Cross-Functional Collaboration

Partner with Brand Marketing, Product, and Analytics teams to align acquisition efforts with user insights, testing strategies, and broader business goals.

What You'll Love About This Role

1.

Think Big

: You'll help shape the digital future of two of the UK's biggest audio platforms - experimenting with emerging channels and driving measurable growth.
2.

Own It

: You'll take ownership of end-to-end acquisition strategy and campaign execution, driving results through hands-on optimisation and performance data.
3.

Keep it Simple

: You'll translate complex insights into clear, actionable strategies that deliver high-impact outcomes.
4.

Better Together

: You'll work closely with internal and external teams, gaining exposure to some of the best talent in digital marketing and broadcasting.

What Success Looks Like

In your first few months, you'll have:Come in and hit the ground running, quickly adapting to existing strategies and identifying areas for immediate impact. Launched and optimised multi-platform acquisition campaigns for both apps. Built strong cross-functional relationships internally (Brand, Digital Managing Editors, Product and Analytics) and externally with tech partners and agencies. Delivered improvements in key metrics such as CPI, retention, and install-to-registration conversion rate. Implemented data-driven enhancements to campaign targeting, creative, and channel mix.

What You'll Need

Personal Attributes:

A self-starter with the ability to work autonomously, and highly knowledgeable in your area of expertise. Strong drive to lead confidently and execute strategies effectively.

Performance Marketing Expertise:

Strong knowledge and experience in performance marketing, deep understanding of Paid Social, Paid Search, ASA, Google UAC, and App Store ecosystems.

Data & Analytics:

Hands-on experience with Apple Search Ads, Google Analytics, Ads platforms (Google, Meta, TikTok etc.), and Mobile Measurement Platforms such as AppsFlyer.

Project Management:

Highly collaborative with an ability to manage multiple campaigns and stakeholders in a fast-paced environment with strong attention to detail.

Creative & Strategic Thinking:

Ability to interpret data, identify trends, and build compelling campaigns that cut through.

Creating a place we all belong at Global

We are dedicated to creating a place where different voices are represented, amplified and celebrated. We know that we can't serve our diverse audiences without first celebrating it in our people, which is why we're passionate about creating an inclusive culture where every Globaller can belong. So, no matter who you are or where you are from, you can find your place at Global.

As a business, we believe in the importance of a healthy work-life balance and the value of a flexible and agile workforce. Therefore, we operate a Smart Working approach. If you need us to make any reasonable adjustments during your recruitment process, drop us an email at recruitment@global.com, we'll be happy to help.#####

Creating a place we all belong at Global

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can't possibly serve our diverse audiences without first nurturing and celebrating it in our people and that's why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.

We will always seek to make appropriate adjustments to the recruitment process and workplace to be fully inclusive to people with different needs and working styles. If you require us to make any reasonable adjustments for you or to disclose a condition, please email recruitment@global.com###

We are Global

At Global, we think big, work hard, and never stand still. We're the proud home of the best media and entertainment, driven by our talented and passionate people. Our mission? To make everyone's day brighter--whether it's our Globallers, our audiences, our partners, or the communities we touch. From creating shows to making headlines, brightening everyone's day is at the heart of everything we do.###

Perks & Rewards

We offer inclusive perks and rewards, so you can get the best out of Global.####

Lifestyle

A little extra, for the moments that matter. 25 days holiday with an extra day off to celebrate your Global anniversary, free mortgage advice, purchase up to 5 days additional holiday, enhanced family leave, accessibility leave, and much more.####

Health

Put your health first with free Headspace membership for you and a loved one, access to a 24/7 virtual GP, nutrition coach, healthcare, and dental discounts.####

Financial

Protection in the important moments. Long sickness insurance, 4x salary protection, cashback benefits, discounted gym memberships,pension, discounted travel insurance, and much more.###

How we hire

Got your eye on a role?#####

Submit application

If one of our roles has caught your eye, the first step is to submit your application. You'll be asked for a CV, and sometimes a cover letter too. We love nothing more than seeing what you're passionate about, so portfolios, videos and demos are always a great addition at this stage.
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The process

If we think you're a great fit, one of our team will get in touch for a chat. This will usually be an informal call, where we get to know each other a little better. After this, you'll go into a first stage interview with the hiring team.#####

Interview and meet the team

This is where you'll meet your potential manager, and some of your teammates. Sometimes these interviews include a task to complete ahead of time, which you'll run through in the session. Aside from the task, it's a good idea to look through our values and see how they align with your own. We also love questions -- so don't forget to use this as an opportunity to interview us too.#####

What's next?

After all interviews are completed, we'll get back to you as quickly as possible. This is usually within a few weeks of applying, and slightly longer for busier roles. If our stars align, our recruitment team will be in touch with the good news! They'll talk you through the next steps, like signing your contract and the onboarding process. If you're not successful this time round, it's likely that you'd be great for another position so we would love to keep in touch!