Job Description

About JAAQ

--------------


JAAQ (Just Ask A Question) is a pioneering mental health platform that leverages interactive video technology and AI to provide users with access to insights from world-leading experts and individuals with lived experiences. Our mission is to help the mental health of one billion people and democratise mental health support, making it accessible, engaging and stigma-free for everyone.


We are B2B2C with a growing consumer facing platform with goals to reach millions of MAU every month, currently in over 90 markets with the UK and US as our primary focusses. We also have a growing range of B2B propositions ranging from JAAQ Studio to JAAQ At work with more propositions launching through 2025. Our ambitions are big and unmatched in the mental health and wellness space. Our platforms have answered over 2 million questions and we work with over 350 (growing every week) doctors and clinicians, celebrities and people with lived experience. Want to help a billion minds? Read on...


And want to get a real feel for JAAQ? Look no further...

Role Overview

=================


We are looking for a Senior B2B marketing manager who is top of their game to lead our most exciting new to market proposition JAAQ Studio. JAAQ Studio helps ambitious brands create high-impact mental health and wellness content -- backed by expert review and delivered through our platform or yours. We're the UK's only mental wellness content partner combining creative talent, clinical oversight, and global distribution.


JAAQ is a disruptor which makes this a unique and highly rewarding marketing role and JAAQ Studio has big ambition to lead this space. If you are looking for a run of the mill, straightforward brand and role, then this isn't for you. However, if you want to help shape propositions that genuinely save lives and work on an entirely unique brand and business where people pretty much tell us 100% its the best place they have ever worked, then hit us up.

Key Responsibilities

========================

Lead and execute strategies that drive awareness, engagement, and growth across JAAQ Studio working cross-functionally with product, sales and content teams Product Marketing - develop and continually evolve our narrative and proposition as we move through the first launch phase H2 2025 and shape for 2026 User journey mapping - Champion the voice of the customer, and develop user journeys user journey, creating touchpoints to convert them Demand Generation - partner closely with our growing talented sales team to drive demos, trials and more, using demand gen principles Nurture strategy - Develop a strategy aimed at converting the significant leads generated Help hire and build a team of B2B rockstars where we all come to work to do the best work of our lives!

What We're Looking For

==========================

Proven experience in B2B marketing, and a love and "knack" for this space. You ideally have experience within agencies (creative or media) or marketplaces partnering with major brands but not essential so if you are passionate and interested without this experience, put your hat in the ring! Relevant experience is great if you have it but not essential as different thinking and experience is good as we disrupt this space Experience of account based marketing you can demonstrate how you have supported and won deals Comfortable working in fast paced, scaling environment. Speed and urgency is your strength and you handle changes of direction and thrive with quick decision making Strong portfolio showcasing your B2B marketing success across different marketing channels Exceptional leadership, communication and team management skills. In a scale up, clear and effective comms and decision making is vital Comfortable in front of the customer, partnering with sales to present and convert Comfortable flexing across different propositions and shaping them. We are a scale up and all brains count so although this role is Studio focussed there is opp to work with Louise, VP marketing to shape wider propositions too

Why Join JAAQ?

------------------

Be part of a mission-driven organisation making a tangible difference in mental health accessibility. Collaborate with a passionate, innovative, and supportive team. Opportunity to shape the content landscape of a rapidly growing platform. Competitive compensation, outstanding benefits package and equity options - a chance to own the future of JAAQ. Private Medical Healthcare / Gym Membership / Professional Development Budget Breather Days (for when you need to take time out at short notice to rest and recoup)
JAAQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.