Job Description

Senior Content SEO ExecutiveHybrid working patternsWho we areArtefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we're enjoying skyrocketing growth.Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients' specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we've acquired with our 1000+ client base around the globe.We have over 1,400 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.Reports to: Content SEO ManagerAbout the SEO Team

• 20+ strong SEO team based in London and Cornwall, UK
• We are a close-knit team who work hard but also have a lot of fun
• Although we have a hierarchy, we like to operate in an open and inclusive way

• No idea or question is a bad one - if you want to see change, then be the change, and if you want to make something happen, just say!
• The team is made up of SEO generalists, technical SEO experts, SEO content writers and Digital PR specialists
• We have great collaboration between our main London office and our satellite Cornwall office. Last year we went on a trip to Cornwall together - we surfed, walked and had fun.

• These trips aren't mandatory, so if they're not for you that's ok too!
• We work with clients across automotive, luxury fashion, travel, charity, technology sectors and more!
• The DEI team at Artefact is led by two members of the SEO team - DEI is very important to us

• Client business obsession: constantly listening to clients, and then continuously testing, enhancing, and keeping up with clients' changing challenges and needs
• Artefact is the place to be: come and build the future of marketing
• Progress: Every day offers new challenges and new opportunities to learn
• Culture: join the best team you could ever imagine
• Entrepreneurship: You will be joining a team of driven entrepreneurs. We won't give up until we make a huge dent in this industry!

• Perform advanced and detailed keyword research and categorisations
• Create high-quality content and on-page optimisations in line with strategy to increase the quantity of traffic for clients.
• Execute content strategies for multiple clients to ensure set objectives are met.
• Take ownership for the project management and delivery of key SEO projects. This may include acting as the client lead for some clients.

• Liaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals)
• Monitor SEO project performance, timelines and budgets and report on these regularly to the account manager/ director and the client
• Work collaboratively with cross channel teams to ensure the best result for your client(s)
• Research audiences, SERPs, competitors and keywords to create a content strategy that will drive quality traffic for clients.
• Manage the day-to-day relationship with clients, building and maintaining strong working relationships so that they trust and value your opinions.
• Advise clients about necessary on-page optimisations
• Perform in-depth competitor analyses - particularly against content elements of websites and the SERP landscape
• Deliver SEO campaign work as assigned to you by the account managers and support the team with the day-to-day running of client accounts
• Understand the client's products and services, and contribute to client search marketing campaign and objectives
• Carry out accurate reporting, analysis, research and insights for existing projects and for new business

• Create content briefs that are focussed on achieving desired outcomes, creating content that meets the brief, proofreading others' work and delivering to the client

• Carry out content changes to clients' websites as required
• Use a variety of analytical tools to assess competitor activity and profiles, establish client share of voice and spot opportunities for growth
• Proactively seek training and continuing professional development to stay up to date with developments, algorithm updates and process changes

• 2-3+ years experience in SEO in a digital marketing environment
• Comprehensive understanding and passion for digital marketing and SEO
• Strong problem-solving/troubleshooting skills
• Excellent writing and grammar skills.
• Strong verbal communication skills
• Ability to conduct research and present back findings coherently
• Ability to multi-task and prioritise in a fast-moving environment
• Initiative and self-motivation
• Excellent attention to detail
• Detailed understanding of, and a passion for, content marketing (onsite editorial strategy, digital PR, or influencer marketing). Record of applying this knowledge to achieve results for clients.
• Strong client management skills with the proven ability to add value to clients.
• Experience with SEO tools such as seoClarity, Screaming Frog, aHREFs, Keyword Planner, Answer the Public and Google Trends.
• Experience with Google Analytics, Google and Bing Search Console and SEO performance measurement using these tools.

• Experience of using G-Suite

• Hybrid work arrangement: two days per week working from the office near St. Paul's.

Artefact