Job Description

Senior Digital Analyst
Salary - 65-70k per year
Location - Hybrid / London / open to locations
This is a fantastic opportunity for an experienced Senior Digital Analyst to make an impact at a growing business with an inspiring mission ?
Our goal at Modern Milkman is to make the home sustainable, and, to date, we've prevented over 100 million plastic bottles from polluting the planet. Not bad for a business that started as four friends from Lancashire delivering milk from a beat-up truck!
The data team exist to enable better decisions for everyone at Modern Milkman. We care about leveraging data to improve the way we operate, how we serve our customers, how we build digital products and more. We deliver this by creating value driving data products and generating actionable insights so we can make smarter, data-informed decisions.
Your mission ?
Own and improve our digital data for web and app. Ensure tracking is accurate, data is reliable, and insights are used to drive better product and marketing decisions. Primary focus is digital analytics, with scope to support wider data analysis and contribute to data product development.
What value this role will bring to our business?

• Reliable measurement of website and app performance
• Better understanding of customer behaviour and journeys
• Optimised conversion and marketing ROI
• Consistent digital KPIs used across teams
• Stakeholders enabled with self-serve reporting and stronger data literacy
• Clear ownership of digital analytics platforms and capabilities
• Contribution to the wider data team and data product development

How you'll do it ?

• Enable data-driven decisions by maximising the value of digital analytics across the business
• Own digital data for website and apps, including tag management, event tracking, and the data layer
• Define and deliver the roadmap for digital data collection and management with focus on quality and integrity
• Drive forward the company's digital analytics platforms and capabilities, ensuring they scale with business needs
• Provide insights to growth teams to optimise conversion, understand user behaviour, and improve marketing effectiveness
• Provide product teams with accurate measurement and insights to improve customer journeys
• Design and support A/B tests and wider CRO initiatives
• Manage relationships with third parties where relevant
• Define and maintain digital KPIs and ensure they are understood across the business
• Build relationships with growth, product, and tech teams to align on priorities
• Deliver reporting and dashboards for self-serve insights and train stakeholders in their use
• Improve data literacy across teams with a focus on digital data
• Work with the data team to triage requests and deliver scalable solutions
• Support broader data analysis tasks when needed
• Contribute to building and improving internal data products alongside the data team
• Help shape the Data & Analytics roadmap, balancing long-term priorities with short-term needs

What you'll bring ?

• Strong experience in a digital, web, or product analyst role
• Strong experience with Google Analytics, GTM, and product analytics platforms
• Experience with BigQuery or other cloud data warehouses
• Strong SQL and BI tool skills (eg. Looker, Tableau, Power BI, ThoughtSpot)
• Experience designing and running A/B tests
• Knowledge of tag management and event tracking best practice

Benefits ?

• 25 days holiday, 8 bank holidays (5 flexible ones). Plus, your birthday off too!
• EMI Share Options
• Up to 6% matched company pension.
• Access to thanksBen, for a range of core & flexible benefits
• Employee discount off Modern Milkman products
• Enhanced parental leave & pay
• Life Insurance
• Cycle to work scheme & Octopus EV salary sacrifice
• In-person company events
• 300 working from home set up
• 300 L&D budget per annum
• 300 Health and Well Being budget
• Endless samples of our stock - Seriously, our category managers have us taste testing food and drinks all the time!
• Up to 4 weeks working abroad
• 2x volunteering days and team volunteering days
• Loads of company clubs to join, from book clubs (Page Churners), Running, cycling and swimming (Trotters and Plodders), 5 aside Football (Modern Milkman FC) and any other pun-related clubs you can think of.

Interview Process ?
This is typically what it looks like; Screening Call>Hiring manager call>Technical interview inc ways of working > Final Intro with either our Product Director or CTO
Candidate Experience ?? Due to the high volume of applications, it might take us a little longer to get back to you. Most feedback will be shared via email, and we make every effort to provide specific and constructive insights whenever possible
We strongly encourage candidates of all different backgrounds and identities to apply. We believe that our team is stronger with a variety of perspectives.

Skills Required