Job Description

Introduction to the role

Senior Marketing Manager, HarperFiction

An exciting opportunity has arisen for a Senior Marketing Manager to join the multi award-winning HarperFiction marketing team.

In this role you\'ll be the strategic lead on campaigns for some of our biggest author brands and debut launches. The successful candidate will be a senior voice in the HarperFiction marketing team, bringing their extensive knowledge of the market and prior experience to implement innovative campaigns that deliver consumer cut-through and drive sales.

HarperFiction is one of the UK\'s most successful commercial fiction publishers, with a reputation for innovation, market-leading creative and strategic campaigns that deliver bestseller success. We publish some of the biggest and bestselling brands in fiction, from Jeffrey Archer to Karin Slaughter, Cecelia Ahern to Dilly Court. We\'ve achieved chart-topping success with our inexhaustible event publishing, including Rebecca F. Kuang\'s Yellowface, Bella Mackie\'s How to Kill Your Family and Abigail Dean\'s Girl A. And we\'re home to legendary estates, including Agatha Christie and J.R.R. Tolkien. Complimented by our literary imprint, The Borough Press, and our science fiction and fantasy lists, HarperVoyager and Magpie.

British Book Awards Imprint of the Year 2022 HarperVoyager publishes market-leading SFF novels including 2023\'s British Book Awards Fiction Book of the Year, Babel by R.F. Kuang and No.1 bestsellers Godkiller by Hannah Kaner and Her Majesty\'s Royal Coven by Juno Dawson. As well as ground-breaking authors that have defined modern fantasy, such as Robin Hobb, George R.R. Martin, Tamora Pierce, Nnedi Okorafor, and rising stars like Jay Kristoff, Shannon Chakraborty, and Sue Lynn Tan.

Key tasks and accountabilities

We are looking for someone who:

Has experience of planning and implementing innovative, creative and market-leading campaigns that create consumer cut-through and maximise sales

Has a flair for proposition, design and consumer brand-building, ensuring that all creative output is best-in-class

Is experienced in delivering all elements of the marketing mix including, but not limited to, above and below the line advertising, paid media planning, creative briefing, brand-building, community management, copywriting, social media, and trade marketing

Is a confident communicator able to lead campaigns, bring people on board with their ideas, and collaborate creatively with a wide variety of stakeholders

Is a strategic thinker who is comfortable using consumer insight and market knowledge to produce best-in-class campaigns with real impact

Is ROI-focused, able to effectively measure results and evaluate campaigns, and share learnings with wider team and stakeholders

Understands the need to be responsive and flexible to pull in the market, monitoring ROI, providing ongoing analysis of campaigns, and reactively maximising opportunities as they arise

Is a team-player, looking to share their learnings with the wider marcomms team in order to foster a culture of shared learning

Enjoys working in a dynamic, fast-paced commercial environment, able to manage multiple deadlines and prioritise with confidence

Has an active interest in campaigns from across the book industry as well as the wider entertainment and media sector

Is a heavy reader who\'s passionate about fiction, an active interest in science fiction and fantasy is advantageous

Skills required:

Proven experience of delivering strategic, effective marketing campaigns across all channels of the marketing mix

Track record in generating outstanding creative work that delivers against objectives

Excellent communication and people skills, ability to work collaboratively with key stakeholders

Creative flair with an aptitude for design, copy-writing and digital content creation

An ability to write clear, directive and imaginative creative briefs for freelance designers

Strong organisation, communication and prioritisation skills

Calm under pressure

A team player with strong interpersonal skills and the ability to build strong working relationships with multiple stakeholders across the business and externally

An understanding of the commercial fiction market and book buyer

The ability to thrive in a fast-paced environment

Data-driven and results focused

Experience working in a busy marketing department at a trade publisher and with major author brands is desirable

Commercially astute, with a focus on ROI

Excellent negotiation and relationship skills

Highly organised

Benefits

Hybrid working model (2+ days in the office)

28 days holiday plus bank holidays (option to buy and sell holiday days)

Enhanced pay for maternity, paternity, adoption and shared parental leave

Private healthcare cover and life assurance

Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal

Season ticket loans (from day 1 for entry level) and cycle to work scheme

Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work and Pride at HC

Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes

Virtual GP and eyecare vouchers

Gym membership discount

Onsite physiotherapy (London only)

Charitable donation matching and volunteering day

We\'re a certified Carbon Neutral company

Free e-books and audiobooks, newspaper subscriptions and discounts on books

Subsidised canteen and retail discounts

Onsite prayer room

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our Talent Acquisition Manager at sandra.lim@harpercollins.co.uk with subject heading \'Vacancy Query\' plus the job title and we will aim to get back to you within 5 working days.

Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.

HarperCollins