Job Description

Description

Our Communications Team

Accountancy practices and bookkeepers (known as practices) are a key audience for FreeAgent. The Practice Marketing team plays a central role in designing customer journeys, and delivering campaigns that acquire new practices as partners, supports them in onboarding their clients to FreeAgent and encourages them to add more in the future.

The Role

The Senior Marketing Manager, New Partner Revenue is responsible for the development and implementation of our growth strategy for acquiring new practice partners, with particular focus on driving multichannel communications and a customer experience that attracts and converts new regional practices, developing knowledgeable and motivated new partners.


As part of this, the role is responsible for developing and implementing a marketing strategy roadmap and programme of activity that drives awareness of our proposition with new accountants and bookkeepers, motivates them to sign up and become partners, and accelerates progression through the sales bowtie, from SQL through SDR handover.

Day to Day Your Role Will Involve:

Own the full customer journey for all new practice partners joining FreeAgent this year, ensuring a smooth and engaging onboarding experience Lead the creation and delivery of multichannel campaigns (email, paid, social, editorial) to attract, educate and activate new accountant and bookkeeper partners Optimise customer journeys using segmentation and insights to improve conversion rates and increase client adoption Act as the voice of our potential new customers, using market and partner insights to inform strategy and contribute to product and lifecycle marketing plans Collaborate with Product and Support teams to align messaging and communicate the impact of new product features Model our acquisition strategy, forecast MQLs, manage the acquisition budget, monitor ROI, and lead key media relationships and sponsorships Work closely with internal teams - including Sales, SDRs, Product, and Marketing - to ensure consistency across all touchpoints and support the success of cross-functional initiatives Line manage, coach and develop the New Partner Revenue team, supporting collaboration and sharing best practice

Stakeholders

Build strong cross-functional relationships with Sales (particularly SDRs), Support, Product, Marketing, Ops, and Research to ensure consistent messaging and a joined-up customer experience for new practice partners. Own and lead the relationship with the SDR team, aligning on plans, identifying areas for improvement, and reporting on key KPIs including MQLs, revenue, and client adds for new partners. Represent Practice Marketing on company-wide projects, including those outside your direct area. Confidently lead multi-disciplinary groups and bring fresh thinking to support broader business goals.

You

Ideally you'll have:

5+ years of experience in B2B marketing, ideally within a SaaS environment Proven track record of developing and executing multi-channel acquisition and growth strategies Strong strategic development skills and commitment to marketing best practices Excellent analytical skills, including work with complex data and multi-touch attribution models Experience interpreting campaign analytics and using CRM systems (ideally Salesforce) for reporting Clear and confident communicator with strong planning, organisation and project management skills Naturally curious, solutions-focused and comfortable working to targets and deadlines Self-aware, collaborative team player who embodies FreeAgent's cultural values

Our work life ?

We believe in a strong work-life balance, we don't work long hours (35 hour working week), and we have a fabulous Edinburgh HQ expertly designed for collaboration including high-quality A/V equipment to provide a great experience for distributed teams.


At FreeAgent, we support each other and operate a no-blame culture. Our mindset is: work hard, be nice to people, and the rest will sort itself out!

Work pattern for this role

This is a fixed-term, full-time role (Monday to Friday, 9am to 5pm)



This role will be based in our Edinburgh office, however there will be an opportunity to adopt hybrid working, under an agreed pattern of 2 days from the office and 3 days at home each week. Working from home is second nature to us as we have been championing remote working for 16 years.

Perks

The salary band for this is

49,750 - 56,750

per annum.




Our starting salaries typically leave some opportunity for growth within the band as salaries are linked to performance expectations to nurture our culture of fairness, learning and development.


We pride ourselves on creating a fantastic place to work, with benefits and perks including (but not limited to!) the following:33 days holiday (and an extra day for each year you're with us) Flexible/hybrid working Private health care Life assurance 5% matched pension contributions Summer 4 day weeks (giving you 8 additional days off!) Buy-as-you-earn share schemes Sabbatical leave (unpaid) Cycle to work scheme Wellness webinars Focused learning time and learning budgets Volunteering day
Find out more about our benefits package here!

About FreeAgent

FreeAgent aims to remove the stress and pain of dealing with business finances. From the very beginning in 2007, our aim was to create a product that would make an impact and improve the lives of micro-businesses in the UK. Now FreeAgent is one of the UK's most popular online accounting software providers, with over 200,000 customers.

Not to blow our own horn ... but in 2024 we won the UK Customer Experience silver award for 'Customers at the Heart of Everything'. ICB LUCA Awards also named FreeAgent the 'Friendliest Software of the Year' in 2024 for the fifth time (following wins in 2019, 2020, 2022 and 2023). The list could go on!

From hiring our very first employee back in 2008, we've grown to over 250 employees who all share the same vision and values. Find out more about what it's like to work here on our Life at FreeAgent blog. If you still have questions, email talent@freeagent.com

FreeAgent is an equal opportunities employer, and we invest in our people and culture to ensure we have a happy, diverse and high-performing team. We strongly encourage applications from people with varied backgrounds and perspectives. All applicants are considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, age, disability, family or parental status.



We hope the detail in our job advertisements is informative but not limiting. Research shows, and we've observed, that underrepresented groups are less likely to apply for a role without meeting all of the criteria listed. If this feels relatable we'd encourage you to apply, even if you think there may be areas for development.