Job Description

Job description

Some careers have more impact than others.

If you\xe2\x80\x99re looking for a career where you can make a real impression, join HSBC and discover how valued you\xe2\x80\x99ll be.

HSBC Private Bank seeks to be the leading international private bank for business owners and their families. It provides clients with wealth, business and family succession solutions in the largest and fastest growing markets around the world. At HSBC Private Bank, we put our clients at the centre of everything we do.

About the Role:

The role of Senior Marketing Manager, PBUK Marketing, has a significant focus on originating and coordinating marketing strategy, plans and activity \xe2\x80\x93 with key responsibilities including:

• Working with the Head of Marketing \xe2\x80\x93 UK & EMEA to develop and execute the annual marketing plan, ensuring alignment to good client outcomes, business performance, and brand building objectives.
• Effective campaign management to deliver and measure multi-channel marketing campaigns, including Events, Thought leadership, Digital and the effective use of social media.
• Understanding the segment or product needs to brief, manage and implement campaign activity which supports segment or product commercial objectives.
• Ensure all activity communicates strong clients propositions to targeted client segments based on insight.
• Responsible for the creative development process, including agency relationships and processes to support creativity and consistency throughout the markets.
• Manage relevant aspects of brand governance in terms of guidance, framework and templates and the processes that support their use.
• Ensure that campaign effectiveness is maximised by linking external Marketing campaigns with internal business outcomes and awareness.
• Direction and management of third party agency support.
• Risk, Budget and Process management taking into account local market regulatory and compliance constraints/controls, budgetary control and quarterly risk assessments.
• Stakeholder management across a significant stakeholder group, including Business Heads, Product & Services Heads, Chief Investment Officers, Relationship Managers and Investment Counsellors, Legal, Compliance, Communications \xe2\x80\x93 as well as HSBC UK Marketing and Global Private Banking Marketing teams.

Requirements

Key Skills & Experience:

• Extensive business experience within a Financial Service based institution, specifically with event management skills in either Luxury or Private Banking.
• Demonstrated ability to identify strategic needs based solutions both now and in the future.
• A range of Marketing Communications planning and operational experience, including demonstrable success in developing and delivering campaign strategies and client events.
• Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
• Commitment to putting the customer at the heart of all development activities.
• Able to influence at senior level and lead across functional teams to drive improvement.
• Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
• Proven ability to influence leadership teams.
• Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
• Ability to think innovatively, shaping and communicating new concepts.

HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please contact our Recruitment Helpdesk:
Email:
Telephone: +44 2078328500

Within the workplace you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has processes in place to avoid nepotism. This means we will avoid circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.

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