Job Description

We're looking for an SEO-skilled Account Manager to join our digital marketing agency--a performance-driven marketer who understands how websites generate leads and knows how to communicate that value to clients.

This role is perfect for someone with a strong foundation in SEO who prefers to work directly with clients, coordinating strategy, performance, and outcomes, rather than getting stuck in the weeds of execution. You'll be the client's main point of contact, ensuring our SEO and content work stays aligned with business goals and delivers real results.

What You'll Do:

Manage a portfolio of ~20 clients, acting as their strategic lead and main point of contact. Lead structured monthly calls with each client--review performance, share insights, present reports, and get approval on planned activity. Be outcome-obsessed: always ask, "Is the work we're doing generating leads? If not, why not?" Adjust plans and tactics accordingly. Translate client goals into actionable briefs for our SEO and content teams--ensuring clarity, prioritisation, and alignment. Use SEO tools (e.g. Google Analytics, Search Console, SEMrush) to analyse performance and uncover opportunities to drive more leads. Proactively communicate with clients--responding quickly, offering insights, and building trust through value-driven conversations. Maintain clean, updated client notes and performance data in our CRM/project management tools. Spot upsell opportunities or areas where clients could benefit from deeper support--and work with sales to action them.
What You Bring:

Proven experience in SEO (execution or strategy), with a clear understanding of how organic search contributes to lead generation. A commercial mindset--able to speak the language of outcomes, leads, and ROI, not just rankings and traffic. Strong communication and relationship-building skills--you make clients feel heard, supported, and confident in our work. A knack for translating technical insights into simple, actionable steps for clients and internal teams. Well-organised and self-sufficient--you keep a routine, follow up proactively, and always come to meetings prepared. A curious, continuous improver who's always asking, "How could we get better results for this client?"
Tools You Should Know

Google Analytics / GA4 Google Search Console SEMrush
If you're passionate about SEO, love working with clients, and care deeply about outcomes--not just rankings --we want to hear from you.

The Founder or such other individual as designated by the Company and shall adhere to the reporting structure established by the Company

Client Communication

Chasing clients for outstanding payments
- When prompted by the Finance Manager; follow up with clients via email or phone and escalate unresolved cases to management.

Client requests outside of review meetings for updates on results
- Respond to ad hoc client queries about performance data promptly (within 1 business day) and coordinate with DME/PPC exec for necessary data.

Client feedback loop (escalating updates to devs, SEO leads, etc.)
- Capture client feedback and escalate to relevant team members (development, SEO, PPC) within 1 business day. Track resolutions and inform the client.

Make proactive outbound calls to clients
- Call each client at least once per month outside of scheduled meetings to check in, share insights, and discuss opportunities.

Handle reactive client calls effectively
- Respond to incoming client queries or issues on the same business day and document follow-up actions in the CRM.

Manage all client communications efficiently
- Send meeting summaries and action lists within 24 hours; respond to emails/calls within 1 business day.

Meetings & Preparation

Lead all client meetings with clear agendas and outcomes
- Prepare agendas at least 24 hours prior; chair meetings ensuring all points are covered; log minutes and action items within 24 hours.

Prepare thoroughly for client and internal meetings
- Review client accounts, updates, and key data 24 hours prior; bring insights and questions to all discussions.

Attend internal 1:1s and team meetings regularly
- Prepare updates and contribute insights; action assigned tasks within agreed timelines.

Client Reporting & Performance Review

PPC issues/questions/updates/reporting results
- Oversee PPC reporting by liaising with the PPC executive and DME. Address client PPC questions and escalate technical issues when required.

Agree KPIs with clients and document them clearly
- Set, confirm, and log client KPIs at the start of each quarter; circulate agreed targets to internal teams within 2 working days.

Work to a quarterly revenue target
- Track progress against the set revenue goal; review opportunities weekly to ensure pipeline health.

Identify "at-risk" clients and execute retention plans
- Monitor client health metrics monthly; follow the internal risk process for flagged clients and report actions to management.

Upsell services based on client needs
- Identify and propose additional services or upgrades that align with client goals; aim for 1 upsell conversation per client per quarter.

Miscellaneous

Maintain CRM system with 100% accuracy
- Update all client interactions, opportunities, and status changes immediately after communication; review client records weekly.

Keep up-to-date with industry trends relevant to clients
- Research and share at least 1 key industry insight per client sector monthly with the internal team.

Dedicate 1 hour per week to professional self-development
- Complete online courses, read industry updates, or attend training; log progress monthly.

Client Delivery Tasks

Coordinate all client website updates
- Collect update requests, brief the development team, QA test completed work, and confirm changes with the client within 3 business days.

Build and test email campaigns
- Create, QA, and A/B test 1-2 campaigns per client per month; report results to the AM.

Proofread SEO amends before implementation
- Review all SEO changes for accuracy and quality prior to uploading.

PPC data gathering and sharing strategy with PPC executive
- Gather PPC data from Google Ads and other platforms; collaborate with PPC exec to identify trends and provide 2-3 actionable suggestions monthly.

Reporting & Analysis

Generate and distribute KPI performance reports
- Compile weekly/monthly KPI dashboards using Google Analytics, SEMrush, and client data; deliver by agreed deadlines.

Run monthly audits using SEMrush, GA4, and GSC
- Prepare reports with key findings and prioritised next steps; share insights with AM.

Conduct competitor analysis for each client quarterly
- Document competitor reports comparing SEO, PPC, content, and digital presence using SEMrush or similar tools.

Plan, execute, and report on CRO tests
- Document test hypotheses, setup, results, and next steps; aim for 1 test per client per quarter.

Administration

Maintain CRM system with 100% accuracy
- Update tasks, notes, and project statuses immediately after work completion; review and clean CRM weekly.

Prepare thoroughly for client and internal meetings
- Review client data and updates 24 hours prior; bring reports, insights, and questions to support discussions.

Professional Development

Keep up-to-date with client industry knowledge
- Research market trends, competitors, and audience insights bi-monthly for each client sector; share updates with the team.

Dedicate 1 hour per week to professional self-development
- Complete online training, read industry articles, or attend webinars; log completed learning activities monthly.

Job Type: Full-time

Pay: 25,000.00-45,000.00 per year

Experience:

Client Facing Account Management: 2 years (required)
Work Location: In person