Job Description

About Willys ACV

Willys ACV is a fast-growing, health-led FMCG brand passionate about bringing the power of live apple cider vinegar to consumers worldwide. With national retail listings, a loyal customer base, and strong growth ambitions, we're building a marketing team that can scale our digital presence and elevate our brand story.

The Role

We're looking for a creative, data-minded

SEO & Marketing Executive

to drive digital visibility, organic growth, and brand engagement across all key channels. You'll play a central role in shaping how consumers discover, interact with, and fall in love with Willys ACV.

This role is perfect for someone who thrives in a fast-paced FMCG environment, understands consumer behaviour, and wants to make a tangible impact in a growing challenger brand.

Key Responsibilities

SEO & Website Management

Lead SEO strategy across technical, on-page and off-page optimisation. Conduct keyword research, competitor analysis and content gap identification. Manage website content, product pages and landing pages for performance and conversions. Monitor website analytics, rankings and KPIs, providing regular insights and recommendations.

Content & Digital Marketing

Work with the brand team to create SEO-optimised blog content, product copy and educational resources. Collaborate with creative teams to ensure messaging and tone align with brand guidelines. Support social media strategy with insights on trending searches and content ideas.

E-Commerce & FMCG Activation

Optimise digital shelf presence for retail partners (Amazon, supermarkets, D2C). Support online campaigns around NPD launches, seasonal moments and brand activations. Track shopper behaviour and digital journey performance to improve conversion.

Analytics & Reporting

Produce reports on SEO, website performance, and campaign effectiveness. Use data to influence marketing strategy and budget allocation.

About You

2-4 years' experience in SEO, content or digital marketing (FMCG experience highly desirable). Strong understanding of SEO tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console and Screaming Frog. Comfortable working with data, insights and reporting dashboards. A creative thinker with excellent copywriting skills and a strong eye for detail. Passionate about health, wellness and purpose-driven consumer brands. Ambitious, proactive and able to thrive in a small, dynamic team.

What We Offer

35k annual salary Opportunities for training and professional development Hybrid working and flexible hours The chance to directly shape the digital growth of a fast-moving FMCG brand A supportive, collaborative and mission-led culture

How to Apply

Send your CV, a short intro, and any relevant work examples to jamesl@willysacv.com with the subject line: SEO & Marketing Executive - Willys ACV.

Job Type: Full-time

Pay: 28,000.00-30,000.00 per year

Benefits:

Company pension On-site parking Work from home
Work Location: Hybrid remote in Ledbury HR8 2LH