Job Description

Vacancy Name

Shopper Marketing Manager

Employment Type

Permanent

Country

United Kingdom

Location

Liverpool

Business Area

Commercial

Workplace Type

Hybrid

About Princes

The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.

Role Description

This is an exciting time to join the shopper team at Princes. With a broad range of iconic brands within various Categories you will have the chance to drive impact into our Shopper plans and grow our Princes portfolio. The Shopper Marketing Manager will support the planning, development and own delivery of the shopper marketing campaigns. Working closely with the Senior Shopper Marketing Manager, the role will translate the brand strategy into shopper campaigns and bring them to life in store across key Customers and channels focusing predominately on Mult Grocers, Convenience and Wholesale ensuring they are best in class ahead of our Competitors.

Principal Responsibilities:

Support the Senior Shopper Marketing Manager to build the annual customer calendar and translating the brand plans into true best in class through the line shopper marketing plans Developing plans that deliver best ROI for Princes and customers Lead in evaluation of key campaigns demonstrating uplift in brand performance to fuel learning into how we invest in Shopper Marketing and key touchpoints within our Customer Lead the creation of Shopper Marketing toolkits so we have an aligned POS plan for our branded campaigns End to end responsibility of POS processes including Shippers Support the Senior Shopper Marketing Manager in go to market plans for NPD & EPD Manage relationships internally with brand teams and externally with Customers Manage and execute shopper marketing calendars, collaborating closely with brand marketing, category and sales teams Support Senior Shopper Marketing Manager to build internal understanding with key Princes teams to educate the role of Shopper Marketing within the business

Role Requirements

About You - Experience & Skillset:

The job holder will have 1-3 years minimum experience working within shopper marketing on FMCG categories or closely within Grocery channels. Proven project management skills You are passionate about brands and shopper marketing with emphasis of driving performance of brands in Customers Experience of working cross functionally so being a team player is crucial Some knowledge and understanding of shopper insight and category data Some knowledge of digital, social and e-commerce channels. Passionate about continually learning and developing with an ambitious mindset

Benefits:

Cash Car Allowance 25 Days Annual Leave plus Birthday Off 14.5% Pension - 5% employee opt in / 9.5% employer Hybrid & Flexible Working - 4 Days in Office / 1 Day WFH Flexible Holiday Option - Buy 5 Additional Days Enhanced Family Friendly & Carers Policies Life Assurance Cover Private Medical Insurance Critical Illness Cover Learning & Development Opportunities



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