Job Description

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Description

The Social Media Lead is responsible for defining and delivering Nasstar's social media strategy to strengthen brand authority, support business growth, and enhance employee engagement. Working closely with the director of marketing & communications and senior stakeholders across the business, this is a hands-on role owning the strategic direction, governance, and performance of social media across external and internal channels.

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Key Responsibilities

Strategy & Leadership

Define, own, and evolve Nasstar's social media strategy aligned to business, brand, and marketing objectives. Establish clear channel roles, target audiences, and success metrics for organic (and amplified) social activity. Act as the organisation's subject-matter expert on social media best practice, trends, and platform innovation.
Educate and influence senior stakeholders on how social media supports brand, reputation, demand generation, and talent attraction.

Channel Ownership & Governance

Own and manage Nasstar's social media presence across key platforms including LinkedIn and YouTube. Set and maintain governance frameworks, brand voice, tone of voice, and approval processes. Support issues management and reputational response on social channels where required.
Ensure accessibility, inclusion, and compliance best practices are embedded across all social content.

Content & Storytelling

Lead the development of compelling, insight-led content that translates complex B2B technology propositions into engaging narratives. Create stories that support strategic priorities including colleague engagement, culture, DE&I, sustainability, learning and development, reward and recognition, and community initiatives. Work closely with subject matter experts, leadership, and customer-facing teams to develop thought leadership and authority-led content. Collaborate with design, content, digital, and campaign teams to deliver high-quality, multi-format, multi-channel assets.
Attend events to capture content to bring the stories to life.

Planning & Campaign Management

Own the annual social media and engagement calendar, ensuring alignment with wider marketing campaigns, product launches, events, and business priorities. Lead the planning and execution of integrated social campaigns, including organic and paid amplification where appropriate.
Attend events and in-person opportunities to capture real-time content and storytelling moments.

Employee Advocacy & Internal Engagement

Design, deploy, and optimise a measured Employee Advocacy Programme to encourage participation, pride, and reach. Partner with internal communications and HR teams to ensure social activity supports internal engagement and culture objectives.
Cascade key messages across internal channels to maximise impact and alignment.

Measurement, Insight & Optimisation

Define KPIs and success metrics across channels, campaigns, and objectives. Lead performance analysis and reporting, translating data into clear insights and actionable recommendations. Use analytics and social listening to continuously optimise strategy, content, and channel mix. Demonstrate the impact of social media activity on brand health, engagement, and broader marketing outcomes.


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Skills, Knowledge and Expertise

Essential Skills & Experience

Proven experience in a senior social media role within a B2B technology, SaaS, or professional services environment.

Strong strategic thinking with the ability to link social media activity to business and marketing objectives. Excellent written and verbal communication skills, with the ability to simplify complex technical concepts. Experience managing and influencing senior stakeholders and cross-functional teams. Strong analytical skills with experience using data to inform decisions and demonstrate impact. Highly organized, with the ability to manage multiple priorities and long-term planning.

Hands-on experience with social media management platforms (e.g. Hootsuite).

Experience creating and briefing multi-format content using tools such as Canva or Adobe Creative Suite, working alongside design teams

Desirable Skills:

Experience with paid social strategy and amplification, particularly LinkedIn.

Knowledge of social listening tools and advanced analytics. Experience with SharePoint site creation and advanced Microsoft productivity tools.


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Benefits

What you can expect from us:

At Nasstar, we know the importance of looking after our employees - after all, it's the team that underpins our business!

In addition to a competitive salary, supportive teams, and a real opportunity to progress in your career with a forward-thinking organisation, our benefits package includes:
25 days' holiday (excluding bank holidays) + Your Birthday Off Flexible working - it's important to maintain a work/life balance, as such, we will consider any written request for flexible working Virtual working - we practice what we preach and empower our people to work remotely Top tech - Leading services and solutions aren't just for our clients; we supply best-of-breed software and hardware for all our staff too 4x annual salary life assurance Health cash plan Retail discounts and other perks from major brands


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About Nasstar

Nasstar is a cloud service specialist. With an integrated suite of services, we design, implement, and manage multi-cloud solutions, innovative communication tools and high-performance networking to help our customers transform and modernise. Our impressive portfolio of customers in every industry across the globe, are supported by a talented team of technical leads, consultants, Project Managers and everything in between.