Job Description

Nylah's is an award-winning, science-backed haircare brand dedicated to the beauty and health of textured hair. We blend heritage with innovation to create products that celebrate textured hair and beauty. We are looking for a creative, "social-first" thinker to lead our community growth and influencer partnerships during an exciting phase of expansion.

This is a high-impact hybrid role. You will be the voice of Nylah's on

across social media and

responsible for both creating original content and building a network of influential brand partners. You'll bridge the gap between creative storytelling and data-driven growth, ensuring Nylah's is the most talked-about name in natural haircare.

Key Responsibilities

1. Influencer Partnerships

Scouting:

Identify and reach out to 20+ creators monthly who align with our science-meets-heritage aesthetic.

Negotiation:

Manage the end-to-end partnership process, from initial DMs to contract signing and product seeding.

Briefing:

Create high-quality creative briefs that ensure influencers produce content that is both authentic and high-converting.

2. Social Media Management & Content Creation

Channel Growth:

Manage the daily posting schedule and strategy for TikTok and Instagram facebook and X.

Hands-on Creation:

Film and edit 3-5 original Reels/TikToks per week (GRWMs, hair science explainers, and trend-based content).

Copywriting:

Write engaging, culturally relevant captions that encourage "Saves" and "Shares."

3. Community Engagement

Interaction:

Be the "face" in the comments and DMs, answering hair-care questions and fostering a loyal community.

Trends:

Actively monitor social trends to ensure Nylah's is always part of the cultural conversation.

Required Skills & Experience

2+ years experience

in a Social Media or Influencer role, ideally within Beauty, Fashion, or Lifestyle.

Platform Expertise:

Mastery of the TikTok and Instagram algorithms and editing tools (CapCut/InShot).

Cultural Knowledge:

A deep understanding of textured hair, the natural hair community, and the specific needs of our audience.

Organisation:

The ability to manage multiple influencer conversations and a content calendar simultaneously.

Bachelors Degree in Marketing

Benefits

Hybrid Working:

Balance your time between our Birmingham base and remote work.

Employee Discount:

Exclusive discounts on the full Nylah's range.

Annual Leave:

22 days per year plus bank holidays .

Growth Opportunity:

Be a key part of an ambitious, growing brand with performance-based incentives.

Job Types: Full-time, Part-time, Permanent

Pay: 30,000.00-40,331.44 per year

Expected hours: 30 - 37 per week

Benefits:

Employee discount Flexitime Work from home
Ability to commute/relocate:

Birmingham B18: reliably commute or plan to relocate before starting work (preferred)
Education:

Bachelor's (preferred)
Work Location: Hybrid remote in Birmingham B18