Job Description

Job Overview

We are seeking a dynamic and creative Social Media Manager to oversee our online presence across various platforms. The ideal candidate will be responsible for developing engaging content, managing social media campaigns, and fostering positive relationships with our online community. This role offers an exciting opportunity to shape the brand's digital identity and connect with a diverse audience through innovative strategies and compelling storytelling.

Responsibilities

Develop and implement comprehensive social media strategies aligned with organisational goals. Create, curate, and schedule engaging content across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and others. Monitor social media channels for customer interactions, respond promptly to comments and messages, and foster community engagement. Analyse campaign performance metrics to optimise content and improve reach and engagement. Collaborate with marketing, PR, and creative teams to ensure consistent branding and messaging. Manage social media advertising campaigns, including budgeting and targeting to maximise impact. Stay informed about the latest trends in social media management and digital marketing to keep strategies innovative and effective. Handle public relations activities related to social media presence, ensuring positive brand perception.

Skills

Proven experience in social media management with a strong portfolio of successful campaigns. Excellent written communication skills with an ability to craft compelling narratives tailored to different audiences. Strong understanding of public relations principles and how they integrate with digital marketing efforts. Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social. Analytical skills to interpret data from analytics platforms like Google Analytics or platform-specific insights tools. Creative flair with an eye for visual aesthetics and branding consistency. Organised approach with the ability to manage multiple projects simultaneously under tight deadlines. Knowledge of current trends in social media platforms, digital marketing practices, and emerging technologies. This role offers a fantastic opportunity for a motivated individual passionate about digital communication and brand storytelling to make a significant impact within our organisation.
Job Type: Full-time

Pay: 25,000.00-45,000.00 per year

Benefits:

Employee discount Store discount
Work Location: In person