Job Description

About Us

The Rodial Group was founded by London-based entrepreneur, speaker and best-selling author Maria Hatzistefanis in 1999. She has been creating bestselling skincare for over 25 years for skincare sister brands Rodial and Nip + Fab. Rodial, with its hi-tech, innovative and iconic skincare and complexion products, is loved and used by customers and high-profile names around the world, while Nip + Fabs mission is simple: to provide customers with luxury, science-based skincare formulations at high-street prices and empower them with ingredient knowledge. We are a female-led and founded independent group and live by our values. We champion each other and encourage ourselves and our customers to aim high through our products, events, engagements, publications and high-profile partnerships. Today, both Rodial and Nip + Fab products are available worldwide in 30+ countries, in both prestigious luxury department stores and multiple high-street retailers and pharmacies.

The Opportunity

The Social Media Manager is responsible for leading and executing Rodial's social media strategy across all channels. The role combines creative content production with strong performance experience, owning both organic and paid social output. The Social Media Manager will grow brand presence, drive engagement and sales, and support brand storytelling through elevated and high-performing content.


This position requires strong knowledge of luxury beauty, proven experience managing paid and organic social, along with hands-on content creation and editing skills.

Please note this role is 4 days a week in our W11 office and Friday's from home.

Key Responsibilities

Social Strategy & Execution

Develop and implement the social media strategy across Instagram, TikTok, YouTube and emerging platforms Build monthly social calendars aligned to campaign and launch plans Maintain brand tone, visual identity and luxury positioning across all channels Lead platform growth, engagement and content testing


Paid Social & Performance

Manage paid social activity in partnership with internal teams/agencies Plan and execute content designed to drive conversion and ROAS Create and test formats for META and TikTok paid campaigns Monitor and optimise ad creative performance, reporting regularly

Content Production

Produce, film and edit social-first content (Reels, TikTok, Stories, short-form video) Brief and direct creator and UGC content Work with design and creative teams on brand-level assets Capture behind-the-scenes content, product storytelling and founder content

Community & Brand Building

Oversee community engagement across platforms Partner with PR and influencer team to amplify creator content Support founder content schedule and social positioning
Analysis & Reporting
Track KPIs, analyse performance and deliver weekly and monthly reporting Recommend improvements based on results, trend insights and competitor benchmarking

In order to be successful in this role you will need the following:

Minimum 5+ years' experience in social media within beauty, luxury or fashion. Proven experience managing and optimising paid social campaigns Demonstrated ability to create and test content to drive ROAS and conversions Strong understanding of META-specific performance content requirements Skilled in video editing and short form content production (TikTok, Reels, CapCut, Adobe Suite) Strong knowledge of content trends, creator landscape and content behaviours Experience in supporting and amplifying founder-led content Highly creative with strong brand and aesthetic awareness Analytical, commercial, and performance focussed Fast-moving and adaptable in a founder-led environment Excellent verbal and written communication skills Data-driven mindset with excellent analytical and reporting skills Ability to use independent judgement High level of attention to detail * Prioritisation and time management skills