Job Description

Marketing London Permanent Hybrid

Job description

As the Social Media Manager, you will take ownership of developing and executing the channel social media strategy across TikTok and Instagram, ensuring alignment with our business objectives. You will lead the social media team, providing direction and collaboration to drive innovative, engaging, and performance driven content. Your role involves overseeing campaigns, analysing performance, and driving new initiatives to stay ahead of trends and enhance our social presence. By managing and optimising our channel strategies, you will play a pivotal role in ensuring our social channels remain impactful and aligned with the UNiDAYS vision.

Job requirements

4+ years leading social media for a global B2C brand. An expert understanding of TikTok and Instagram. Natural storyteller with a sharp creative eye. A strong grasp of social advertising, platform capabilities, audience insights, and evolving industry trends. Experience working with content creators, with a sharp eye for emerging talent. Validated experience running and optimising campaigns with a data-informed, test-and-learn approach. Excellent collaboration skills--comfortable working in a cross-functional environment. Agency management experience. Fluent in social tools and analytics. Strong communicator and relationship builder, able to influence and align across teams. Line management experience - able to manage, develop and mentor team members.

Job responsibilities

Strategy & Planning

+ Define and implement organic social media strategies across key platforms (e.g., Instagram, TikTok, YouTube) aligned with overall marketing objectives.
+ Conduct thorough audience research and competitive analysis to identify trends, opportunities, and best practices within the student market.
+ Lead on testing and implementation of new channel initiatives, driving innovation to enhance the social media strategy.
+ Identify and leverage key social media trends and emerging platforms to maximize reach and engagement such as Reddit or country specific channels.
+ Collaborate with internal teams, including the Marketing team, to align social media efforts with broader business objectives and ensure consistent messaging and branding.
+ Stay up-to-date on social media best practices, and algorithm changes.

Content Creation & Execution

+ Identify and work with the team to develop engaging and shareable content (e.g. videos, images, text posts, stories, reels) that resonates with the Gen Z audiences
+ Oversee the day-to-day posting schedule and ensure timely and accurate content delivery across all platforms.

Reporting and Analytics

+ Management of weekly and monthly performance reports, using insights to optimise strategies and improve engagement, visibility, and results
+ Monitor and analyse social media performance metrics to identify areas for improvement, ensure consistent growth, and hitting channel objectives.

Influencer & Agency Management

+ Identify and collaborate with relevant influencers and content creators to amplify brand messages and reach target audiences.
+ Manage relationships with external agencies and freelancers to support social media campaigns.
+ Brief and guide agencies and freelancers on campaign objectives, target audience, and brand guidelines.
+ Oversee the production and delivery of high-quality influencer content.

Community Management

+ Foster a strong and engaged online community by actively participating in relevant conversations and responding to user-generated content.
+ Identify and address potential social media crises and manage brand reputation effectively.
+ Leverage social media to gather customer insights and feedback.
+ Respond to comments and direct messages from followers in a timely and professional manner

Team Leadership

+ Manage, mentor, and guide the team, fostering a collaborative and high-performance culture.
+ Provide coaching, training, and growth opportunities to team members to enhance their skills and career progression.

Job benefits

Perks

(UK)
We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world's largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world's biggest brands globally, taking their products and services into the hearts and minds of tomorrow's professionals, delivering engagement, building affinity and sales. You'll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK's Best WorkplacesTM for Wellbeing and UK's Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.


We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package.

Our perks include:

25 days holiday per year increasing with length of service, plus flexible bank holidays Competitive salaries 4pm finishes every Friday Company bonus scheme Company pension scheme Private health insurance (BUPA) Income protection policy Life assurance policy Employee Assistance Program Enhanced parental leave pay Core hours with flexibility around how/when you manage your time Regular team building activities The latest tech and hardware will be supplied from day one Good Vibes Program: we know we've all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we've created in the office but we're just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few! Support for home working for all new team members. We will help assess your home set up and you can expense 150 towards any additional furniture you may need to be safe and comfortable when working from home


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.