Job Description

Job Title:

Social Media Executive

Department:

Marketing

Reporting To:

Head of Marketing/Managing Director

Location:

London (site-based with some office / remote flexibility)

Role Purpose

This role is responsible for the day-to-day management and growth of the company's restaurant social media channels, with a primary focus on Instagram and TikTok. The Social Media Executive will own content scheduling, publishing, community management and performance reporting, working closely with photographers, videographers and site teams. The role is hands-on and operational, with an expectation to both manage professionally produced content and create reactive, in-venue content independently. A strong understanding of Meta Business tools and a working knowledge of paid social advertising is preferred.

Key Responsibilities

Own and manage Instagram and TikTok accounts for the restaurant brands Plan, schedule and publish content using Meta Business Suite and native platform tools Work with photographers and videographers to brief, organise and deploy content effectively Create original in-venue content including short-form video, stories and reactive posts Maintain brand tone of voice, visual standards and messaging consistency Monitor comments, messages and mentions, responding in a timely and professional manner Escalate guest issues appropriately in line with company guest recovery processes Track performance metrics including reach, engagement, follower growth and conversions Produce weekly and monthly performance reports with clear insights and actions Stay up to date with platform trends, formats and algorithm changes Support paid social activity where required, including audience targeting and post boosting Liaise with site teams to capture live moments, launches, menu changes and events Ensure all content aligns with UK advertising standards and brand guidelines

Paid Advertising (Preferred)

Working knowledge of Meta Ads Manager Experience boosting posts and supporting paid social campaigns Understanding of basic audience targeting and budget optimisation Ability to work alongside senior marketing leadership on campaign execution

Skills and Experience

Proven experience managing Instagram and TikTok for a brand, ideally within hospitality Strong understanding of Meta Business Suite and native analytics tools Confident shooting and editing short-form video content using a mobile device Strong copywriting skills with excellent attention to detail Organised and able to manage multiple accounts and deadlines Creative, proactive and commercially minded Comfortable working independently and within a wider marketing team Knowledge of UK advertising and promotional compliance is advantageous

Key Performance Indicators

Growth in followers and engagement rates Consistency and quality of content output Response times and quality of community management Contribution to bookings, brand awareness and campaign performance Effective use of provided content and in-house creation
Job Types: Part-time, Freelance

Pay: 14.00-16.00 per hour

Expected hours: 12 - 20 per week

Benefits:

Company pension Employee discount Flexitime
Work authorisation:

United Kingdom (required)
Work Location: In person