Job Description

Social Media Manager

Sweetland London

Location:

Flexible / Hybrid

Type:

Part-time or Contract (with potential to grow)

Job Overview

Sweetland London is seeking a dynamic, creative, and commercially minded

Social Media Manager / Lead

to own and enhance our social media presence end-to-end. This role is responsible for strategy, content creation, publishing, community engagement, performance optimisation, and online reputation management across all social platforms.

This is a hands-on role for someone who understands

luxury food branding, gifting culture, storytelling, and how social media drives real sales and brand equity

, not just impressions. The successful candidate will play a key role in shaping Sweetland London's digital voice, building community, and positioning the brand as a modern, premium, gift-led business with strong commercial impact.

Key Responsibilities:

Strategy & Planning

Develop and implement a comprehensive social media strategy aligned with Sweetland London's brand pillars:

premium, gifting, heritage, modern luxury, and community

. Plan and deliver monthly and quarterly content calendars aligned with organisational and commercial goals. Align social activity with key trading moments, including

Ramadan, Eid, Christmas, Mother's Day, Diwali, Valentine's Day, product launches, and pop-ups

. Identify growth opportunities across platforms, formats, and emerging trends to keep the brand at the forefront of digital innovation.
Content Creation

Create, curate, and schedule high-quality content across all relevant platforms, including text, images, video, reels, carousels, stories, and other multimedia formats. Write compelling, on-brand captions, hooks, and calls-to-action tailored to diverse audiences. Produce content showcasing: Product and gifting ranges Craftsmanship and behind-the-scenes production Sweetland London's brand story and baklava heritage Customer moments, celebrations, and testimonials Corporate gifting, retail, and premium partnerships Ensure all content reflects a

premium retail aesthetic

and consistent brand voice.
Publishing & Community Management

Manage and publish content across all Sweetland London social channels, including: Instagram Facebook TikTok LinkedIn (corporate gifting, partnerships, and brand credibility) Monitor social media channels for comments, messages, and interactions, responding promptly to foster positive community engagement. Manage Stories, Highlights, pinned content, and day-to-day channel activity.
Public Relations & Online Reputation

Support public relations activity through social media, maintaining a positive and professional online presence. Handle any potential issues, negative feedback, or reputational risks calmly and professionally in line with brand standards. Identify and support influencer, PR, and collaboration opportunities that align with Sweetland London's positioning.
Performance, Analytics & ROI

Track, analyse, and report on performance metrics, including: Engagement Reach and impressions Follower growth Website traffic Conversion to sales Use data insights to assess campaign effectiveness and optimise future content and strategy. Support promotional campaigns, launches, and paid social activity where applicable.
Brand & Collaboration

Maintain brand consistency across all platforms and content. Work closely with the founder and wider marketing, design, and content teams to optimise messaging and campaign delivery. Ensure social media supports Sweetland London's

corporate gifting, retail, wholesale, and premium partnership ambitions

.
Skills & Experience

Proven experience in social media management or digital marketing roles, ideally within food, luxury, gifting, or retail brands. Strong understanding of public relations principles as they apply to social media. Demonstrable ability to create engaging, high-quality content for diverse audiences. Excellent written communication skills with strong attention to detail and brand voice consistency. Commercial mindset with a clear understanding of how social media drives sales and brand growth. Ability to analyse performance data and translate insights into effective action. Highly organised, proactive, and comfortable working independently while collaborating across teams. Experience supporting e-commerce or Shopify brands (desirable).
What Success Looks Like

A consistent, recognisable, and premium Sweetland London social media presence. Strong engagement, community growth, and positive brand sentiment. Clear contribution of social media to website traffic, conversions, and sales. Sweetland London positioned as a

go-to premium gifting brand

for both consumers and corporate clients.
Why Join Sweetland London

Work with a growing, award-winning luxury food brand. Creative freedom within a clear and ambitious brand vision. Opportunity to grow the role as the business scales. Be part of a brand built around celebration, tradition, craftsmanship, and modern luxury.
Job Types: Part-time, Fixed term contract, Freelance
Contract length: 6 months

Pay: From 150.00 per day

Expected hours: 8 - 16 per week

Work Location: Hybrid remote in London, NW10 6EU