Job Description

We're a small, independent hospitality group operating

three distinct food & drink businesses in Shrewsbury

. Each brand has its own personality, audience, and offering -- but all share a focus on quality, atmosphere, and community.

We're looking for a

creative, organised, and hospitality-savvy Social Media Manager

to take ownership of our digital presence, grow our audiences, and help convert followers into bookings.

This is a hands-on role for someone who loves food, drink, people, and storytelling -- and understands that social media in hospitality is about energy, emotion, and experience, not just pretty photos.

Key ResponsibilitiesContent Creation & Capture

Plan, shoot, and edit short-form content (Reels, Stories, TikToks) Capture food, drinks, service, atmosphere, events, and behind-the-scenes moments Work on-site during service, launches, and events to capture authentic content Maintain a consistent visual style while respecting each brand's identityManage Instagram (primary), Facebook, and TikTok across all three businesses
Strategy & Growth

Develop platform-specific strategies for each business Grow followers organically and improve engagement Support key business goals: bookings, events, launches, quiet-period trade Suggest creative campaigns, offers, and content ideasCollaboration Create and schedule weekly content calendars Write engaging, on-brand captions with clear calls to action Respond to comments and messages in a timely, friendly tone Monitor trends and adapt content quickly where relevant Work closely with owners, chefs, bar teams, and front-of-house Align content with menus, promotions, seasonal changes, and events Occasionally support email marketing or basic website updates (nice to have) Proven experience managing social media for hospitality, food, drink, or lifestyle brands
Desirable

Photography skills Experience with Canva, CapCut, InShot, or similar tools Understanding of hospitality operations and customer behaviour Local knowledge of Shrewsbury and its audience Basic analytics and reporting experience You love restaurants, bars, and cafes Strong short-form video skills (filming + editing) Confident using Instagram Reels, Stories, TikTok, and Meta tools Excellent written English with a strong sense of tone and personality Ability to work independently and take initiative Comfortable being on-site during busy service periods You spot content opportunities everywhere You're organised but creative You understand that social media should

drive footfall

, not just likes You're confident working with small teams and fast-moving environments
What We Offer

Creative freedom and real ownership of the brands' online presence Flexible working arrangement A growing hospitality group with ambition Food, drink, and service experiences (because you need to know the product) Opportunity to grow the role as the business expands
Job Type: Part-time

Work Location: In person