Job Description

Drive our social media strategy. Lead volunteers to produce impactful content with compelling, informative messaging, within brand guidelines.
We're Working to Create Healthier Minds. Are You In?

What will you be doing?

As a

Volunteer Social Media Manager

at Take Back Your Mind UK, you will lead the organisation's social media efforts to increase engagement, raise awareness, and promote positive mental health conversations. Your role will expand our reach, and ensure a consistent brand presence, cultivating a supportive online community.

What You'll Do:

Develop and implement a strategic social media plan across platforms, including Facebook, X, Instagram, LinkedIn, Threads, TikTok, and publishing articles on our Website(s) Create, curate, and oversee engaging graphics, videos, and written posts to align with TBYMUK's mission. Manage and support a team of social media volunteers, providing guidance, structure, and encouraging collaboration. Engage with our online audience by responding to messages, comments, and discussions. Track and analyse performance metrics to refine content strategies and improve engagement. Collaborate with other teams to promote projects, campaigns, events, and mental health initiatives.

Key Deliverables:

A well-maintained and consistent social media presence. High-quality, engaging content that resonates with our audience and promotes mental health awareness and support. A team of volunteers contributing to TBYMUK's digital presence. Increased engagement and growth across platforms.

Who You'll Work With:

You will collaborate with a team of Content Creators, Research, and members of TBYMUK's leadership team, to ensure messaging aligns with our mission and goals.

Flexibility in the Role:

This role allows for creativity and initiative. While the core responsibilities focus on social media strategy and team management, there is flexibility for volunteers to shape their contributions based on skills, interests, and emerging opportunities. We welcome new ideas to strengthen our digital impact.

What are we looking for?

Skills, Experience, and Qualities

Essential Skills & Experience:

Strong understanding of social media platforms and their best practices. Experience in content creation, including writing posts, designing graphics, and producing videos. Ability to develop and execute social media strategies to boost engagement and grow our audience. Knowledge of scheduling tools (Meta Business Suite). Strong writing and editing skills for engaging and impactful messaging. Ability to analyse social media metrics and adjust strategies for better performance.

Desirable Experience:

Experience managing social media for a nonprofit, advocacy group, or similar organisation. Familiarity with mental health awareness campaigns and advocacy work. Understanding of accessibility best practices to ensure inclusive content.

Qualities:

Passionate about Creating Healthier Minds. Creative and innovative, with an eye for compelling and shareable content. Highly organised, able to manage deadlines, and priorities effectively. Comfortable leading and mentoring volunteers while collaborating with others. Proactive and self-motivated, eager to take initiative and bring fresh ideas to the role.
We are looking for someone who is excited about using social media to drive meaningful conversations and help us reach more people who can benefit from our work. If you are passionate, this role is a great opportunity to contribute your skills to a growing, impactful organisation.

What difference will you make?

Your role will be influential in shaping how Take Back Your Mind UK connects with the public, stakeholders, and service users. By leading our social media efforts, you will help amplify our message, challenge mental health stigma, and build an engaged online community.

Your content and strategy will impact how we raise awareness, ensuring that people in need can find support and resources. By increasing engagement and expanding our presence, you will help us reach new audiences and grow a supportive network that encourages open conversations about mental health and illness.

With your experience, we can refine our messaging, create more impactful campaigns, and connect with individuals and organisations that align with our mission, Working to Create Healthier Minds.

Expected minimum hours: 1-3 hours per week / 0-5 hours per month

Job Type: Volunteer

Work Location: Remote

Reference ID: 1272627