Job Description

Social Media & Marketing Manager

JOB DESCRIPTION

Applications should be marked

"PRIVATE AND CONFIDENTIAL"

and addressed to:

HR Department

The Park Club,

17 Croft Drive

Milton Park,

Abingdon

OX14 4RP

www.parkclub.co.uk

Park Club is an equal opportunities employer

JOB TITLE:

Social Media and Marketing Manager

HOURS:

As outlined in your employment contract

REPORTING TO:

Site Manager

About Park Club

Park Club is a registered charity that operates both wet and dry leisure facilities. As a not for profit Charitable Trust, all surplus income is reinvested to improve and develop the services we offer to the community.

Job Title: Social Media & Marketing Manager

Job Summary:

We're looking for a dynamic and health-conscious

Social Media and Marketing Manager

to lead the digital marketing strategy for our health club. This is a fantastic opportunity to shape the voice and online presence of a growing fitness brand, drive member engagement, and attract new clients through creative campaigns and content.

You'll manage all digital marketing efforts, with a focus on social media, brand awareness, promotions, and member communication both online and in-club.

Key Responsibilities:

Social Media Strategy & Management

Develop and execute a content plan across Instagram, Facebook, and other relevant platforms to promote classes, PTs, events, and club culture. Produce high-quality, engaging content including photos, videos, stories, and reels showcasing the club's offerings, team, and member success. Respond to messages and comments to build community and foster positive member relationships. Track social media performance metrics and adjust strategy based on data.

Campaigns & Promotions

Plan and manage marketing campaigns aligned with clubs' goals, seasonal offers, open days, and external events and competitions. Coordinate with heads of departments to align marketing with member acquisition and retention goals. Collaborate on all media campaigns and promotions, and all in-club signage to ensure a consistency and accuracy. Manage email marketing and CRM systems

Digital Advertising & SEO

Manage paid ad campaigns (e.g., Meta Ads) to drive lead generation and awareness, track performance metrics. Work with internal teams to optimise SEO and website content. Monitor and analyse ad spend performance and ROI. Analyse data to refine strategies and boost engagement. Stay up to date with industry trends and best practices.

Content Creation & Branding

Create branded visuals and templates using tools like Canva or Adobe Suite. Develop video content such as member testimonials, trainer tips, or facility tours. Ensure all marketing materials reflect the club's tone, values, and aesthetics.

Community Engagement

Liaise with the Wellness manager to source stories and build a sense of community online. Liaise with the PCP source stories and build a sense of community online Promote club events, fitness challenges, charity initiatives, and local partnerships.

Requirements:

Essential:

Proven experience in social media or digital marketing, ideally in fitness, hospitality, or lifestyle sectors. Passion for health, wellness, and fitness. Strong content creation skills -- particularly photography and short-form video. Familiarity with tools like Canva, Meta Business Suite, Google Analytics. Excellent written and verbal communication. Organised, self-motivated, and results focused.

Desirable:

Experience working in or marketing for a gym, health club, or wellness brand. Knowledge of member management systems. Basic design or video editing skills.

What We Offer:

Staff gym membership. Flexibility around hours if weekend events and travel are required. Out of hours media exposure and travel necessary. Driving licence essential. Opportunities for professional growth and training. A positive, energetic team passionate about health and wellness.

Key Competencies:

Strategic thinking and problem-solving skills. Strong leadership and interpersonal abilities. Detail-oriented with a focus on brand consistency. Ability to analyse data and translate it into actionable insights.

REHABILITATION OF OFFENDERS ACT 1974

The above post is covered by the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 of (Amendment) Order 1986.

Park Club, therefore, requires candidates to divulge whether they have had a conviction for an offence. You should preferably do this by adding a manuscript note to the application form, detailing the conviction(s). If this is not possible, you should inform the recruitment or interviewing officer verbally.

THIS INFORMATION WILL BE TREATED IN THE UTMOST CONFIDENCE.

It will depend upon the nature of the offence, whether the conviction will affect your possible appointment to the staff of Park Club. Park Club confirms, however, that it is not their intention to discriminate against offenders in making appointments and offences will only be considered where the nature of the offence is deemed to be a material factor when selecting an appointee.

Nevertheless, failure to disclose a material offence which subsequently comes to light, may, depending upon the overall circumstances, be regarded as gross misconduct and be liable to lead to instant dismissal.

Park Club

Job Type: Full-time

Pay: 24,000.00-27,000.00 per year

Benefits:

Free parking Gym membership On-site parking
Schedule:

Monday to Friday Weekend availability
Work Location: In person

Reference ID: Social Media and Marketing Manager