Job Description

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Social Media Operations Specialist - Gaming Focus

?Job Overview?

We are looking for a

New Media Operations Specialist (Gaming Focus)

to oversee the overall management of our gaming-related short video accounts and multi-platform new media presence. This role includes content planning, platform account setup, and promotional strategy execution to boost user growth and market share. By analyzing data, you will optimize content and campaign performance, continuously improving user retention and conversion rates. You will create viral content, enhance user engagement, and strengthen brand influence. Close collaboration with the marketing, product, and development teams will be essential to achieving operational goals efficiently.

?Job Responsibilities?

Manage short video accounts on platforms such as TikTok, including initial planning, account setup and maintenance, topic selection, scriptwriting, video distribution, fan engagement, activity strategy, and promotion. Work closely with the marketing team and content partners to expand the customer acquisition scale, increase market share, and improve business data performance. Collaborate with product, operations, and development teams to optimize acquisition efficiency, user retention, and paid conversion rates, improving overall project performance. Stay updated on trending topics on new media platforms and create content that aligns with the game's characteristics, driving high-quality content that increases fan engagement and loyalty. Regularly review and analyze viral content, proposing optimization strategies for continuous improvement.

?Job Requirements?

At least 3 years of experience in new media operations; a degree in literature or related fields is preferred. Proven successful operation cases are a plus. Ability to independently operate social media platforms such as WeChat Official Accounts, Weibo, TikTok, and Kuaishou. Familiarity with international platforms like Facebook, X (formerly Twitter), Telegram, and Discord, as well as experience with Facebook and Google Ads. Ability to independently plan and execute new media strategies and activities. Responsible for daily content writing, planning, publishing, updating, maintenance, and management of new media platforms; able to develop, establish, and maintain various social media channels. Proficient in data analysis of account performance, providing effective operational suggestions to improve user engagement and maintain fan activity. Manage the daily maintenance of the company's multi-platform media matrix, develop user acquisition strategies, and track and analyze the performance of promotional content to refine operations based on user habits and behaviors. Familiarity with mobile game publishing processes and proficient in backend operations for Android and Apple platforms.

?Salary & Benefits?

Salary:

25,000-32,000/year

Performance Bonus:

Quarterly bonuses based on team performance and individual contributions

Benefits:

Daily Allowance:

15/day (office workdays only)

Annual Leave:

23 days
Job Type: Full-time

Pay: 25,000.00-32,000.00 per year

Benefits:

Casual dress
Ability to commute/relocate:

London EC3A: reliably commute or plan to relocate before starting work (preferred)
Experience:

Social media marketing: 2 years (preferred)
Language:

English (preferred) Mandarin (preferred)
Work authorisation:

United Kingdom (preferred)
Work Location: In person