We are seeking a creative and dynamic Social Media Specialist to join our team. This role is essential in enhancing our online presence and engaging with our audience across various social media platforms. The ideal candidate will have a passion for social media, a keen understanding of public relations, and the ability to create compelling content that resonates with our target audience. You will be responsible for add creation and management, the ideal candidate will be a self starter and able to work alone as well as part of a team.
Duties
Develop and implement effective social media strategies to increase brand awareness and engagement.
Create, curate, and manage published content (images, video, written) across all social media platforms.
Monitor social media channels for trends, feedback, and engagement opportunities.
Collaborate with the marketing team to align social media efforts with broader marketing campaigns.
Analyse social media metrics to assess performance and optimise strategies accordingly.
Engage with followers, respond to inquiries, and manage online community interactions.
Stay updated on industry trends and best practices in social media management and public relations.
Skills
Proven experience in social media management across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
Strong understanding of public relations principles and practices.
Excellent written and verbal communication skills with a keen eye for detail.
Ability to create visually appealing content using graphic design tools (e.g., Canva, Adobe Creative Suite).
Strong analytical skills to interpret data and make informed decisions.
Ability to work independently as well as collaboratively within a team environment.
Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer) is advantageous.
Join us in this exciting opportunity to shape our brand's voice and connect with our audience in meaningful ways!