Job Description

JOB DESCRIPTION

JOB TITLE:

B2B Sales Executive

DEPARTMENT:

Food & Beverage (F&B)

REPORTS TO:

B2B Sales Manager

LOCATION:

Molineux Stadium

HOURS:

37.5 hours

DATE:

June 2024

We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for

success. Wolves is one of the fastest growing professional football clubs in the UK, and also boasts

one of the richest histories in the beautiful game.

Formed in 1877, Wolves was a founder member of the Football League, and was one of the country's


most successful sides in the fifties and sixties. During a two decade spell the Black Country's most


decorated side won three First Division titles and one of its four FA Cups.


Fast forward 70 years and Wolves are back amongst football's elite. In the past six years we have


celebrated promotion to the Premier League, back-to-back 7th placed finishes and a Europa League


quarter-final campaign. Now, we will be competing in the Premier League for a sixth successive


season.




But at Wolves it is all about what we will do, not what we have done. We don't simply look to the


future, we seize it.

We are committed to safeguarding and promoting the welfare of children, young people and

adults at risk. We expect all colleagues and volunteers to share this commitment. This means that

the post-holder is required to apply all relevant policies and uphold the Club's commitment to

safeguarding children, young people and adults at risk and to ensuring that Wolves is free from

discrimination and harassment.

_____________________________________________________________

Job purpose

To work as part of the B2B sales team, maintain and develop a customer base within a multichannel


sales environment to achieve the overarching objectives and KPI's of the F&B department. Ensuring


appropriate account management of our hospitality customers.

_____________________________________________________________

Key responsibilities

Sell match-day hospitality packages and non-matchday events To build relationships with existing customers and increase revenue where possible Focus on acquisition, conversion and customer spend within a multichannel sales
environment
Optimising revenues with excellent account management capabilities whilst engaging directly
with customers on match days
Seek high levels of customer retention with efforts made to reintroduce lapsed customers Understanding of the various products and services available with the ability to confidently
present and improve conversion
Always negotiate with overarching KPI's and objectives in mind
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Understanding the sales system and CRM, using the systems and data available to optimise
revenues

_____________________________________________________________

General responsibilities

Compliance with Club policies Compliance with the Club's health and safety procedures Compliance with the Club's safeguarding policies To promote the Club's values To work consistently to embed equality & diversity into the Club To undertake such other duties as may be reasonably expected To maintain professional conduct at all times

_____________________________________________________________

Key relationships

B2B Sales Manager - Reporting directly to achieve the overarching objectives of the sales
team, in line with those of the F&B department as a whole
Fellow Sales Exec - Working efficiently to ensure crossover is limited and support where
possible
Sales Co-ordinator and Admin - Working closely to ensure a seamless customer experience
from sale to fulfilment
Catering Partner (Levy UK) - Ensuring customer matchday experience is optimised,
escalating issues where needed
Developing relationships with Commercial customers to present the Club in a professional,
structured manner in order to support commercial growth.
External Customers - Maintaining excellent levels of account management whilst optimising
sales with each customer
eCommerce Executive - Working closely to grow traffic, conversion rate and spend levels
across the digital sales platform

_____________________________________________________________

Structure

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Person Specification

Job Title: B2B Sales Executive

Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined system,


method or procedure, legal or regulatory frameworks etc


Essential


Knowledge of hospitality products and services Knowledge of B2B networks Desirable


Knowledge of food and beverage in the sports / football sector Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills


etc


Essential


Strong written, verbal, and interpersonal communication skills Negotiation skills Commitment to customer service and detail Competent in Microsoft Office suite Conflict resolution with customers Understanding of CRM in order to inform decision making and optimise sales General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working


etc


Essential


Competent and personable with good time management skills Ability to remain calm under pressure and work as part of a team Resilience and the ability to cope with rejection Discreet and confidential Promote, adhere to and implement the Club's Equality Policy and to work consistently to embed equality and diversity within Club


Role model of the club's Values Experience: proven record of experience in a particular field, profession or specialism.





Essential


Proven business to business sales experience with a track record in delivering results Proven experience in a sales-focused role Experience in customer service and account management

Desirable


Experience of working within a professional football club
Qualifications: the level of educational, professional and/or occupational training required.





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Essential


English & Maths GCSE C Qualification or equivalent



Desirable


Higher education qualifications
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