Job Description

The Brand Development Executives role is to ensure the world class standard within brand development. They will lead on small brand development projects at TGP International with oversight from the brand development management team. As well as client projects, Brand Development Executives with have input on other departmental projects to ensure the delivery of 360 service.


They will consistently ensure the delivery of quality presentations and deliverables for clients, meeting deadlines and providing a world class service. The role is paramount in driving excellent client communication and management to ensure client satisfaction, recommendation and retention.


The Brand Development Executive will partake in coaching in brand development for other junior members within the team and support the Brand Development management team in providing constant team development and learning.

Requirements

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Role and Responsibilities

Advisory & Brand Development

a. Assisting or leading agreed scope and timescales for the development and implementation of hospitality advisory projects including:


i. Assisting or independently leading on small scale brand development projects with oversight from managers


j. Providing input in concept development projects including the development of concept narratives, look & feel moodboards, OS&E, music direction, uniform direction, atmosphere direction


k. Inputting on market research project specific to brand development scopes of work including market analysis, benchmarking, F&B market trends, customer profiling and market positioning


l. Liaising with interior design and graphic design team on briefs and deliverables


m. Providing brand development market insights for masterplanning and strategy projects


b. Support in client liaison


c. Partake in the delivery of agreed brand development safaris and research trips collating learnings and presenting back to team for insight and analysis to be used moving forward


d. Support in the development of the brand development team including services, scopes and work and lead generation


e. Ensuring the Quality Control and Management of advisory deliverables and presentations


f. Actively partake in the 360 process from an advisory and brand development stand point


g. Attend weekly advisory and design meetings to update on project and team progress


h. Partaking in creative culture and recognition through team trend & insight analysis


i. Consistently ensure world class standard within own working practice


j. Support in adhoc tasks to assist the brand development and wider team deliverables

People

a. Support in recruitment of advisory team


b. Support in selection of potential advisory team candidates


c. Support in development and coaching of advisory team to maintain good team spirit


d. Partake in monthly advisory team meetings to ensure team engagement and clear communication

Business Development

a. Maintain company image.


b. Identify cross / upselling opportunities in current advisory and design projects


c. Aware of local market needs.


d. Client retention & satisfaction - 5ECS


e. Assist marketing and business development team with pitches and presentations from brand development team where required for brand development projects.


f. Assist in the updates on projects, learnings, messages and insights to marketing & business development team so they can market & sell the brand development team as a world class service.

Project Lead (Where assigned as project lead)

a. Coordinates and chairs project meetings.


b. Ensure projects achieve high quality results.


c. Manage program timeline.


d. Offer support when needed, to help execute and deliver the projects efficiently.


e. Obtaining internal and external stakeholder feedback and sign off where required.


f. Drive the smooth collaboration between internal team to ensure all creative decisions are on brand


g. Ensure smooth project hand over on completion on brand development scope and commencement of other departmental scopes

a. Other Areas Where Brand Development Expertise Required

b. Provide input for advisory team for yearly TGP trend report


c. Work with design team to establish and implement creative and holistic approach to working


d. Undertake business travel when required, within reason.


Support in wider company initiaitives

Benefits

TGP International Employee Benefits:


Five-Day Work Week: Standard Monday to Friday schedule.


Hybrid Work Arrangement: Three days in the office and two days working remotely.


Incentive Plan: Company incentive scheme offering up to 10%--5% for introductions and 5% for successful closures.


Annual Leave: 22 working days of paid annual leave, excluding weekends.


Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.


Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.


Annual Company Gathering: A global team event bringing together employees from all offices.


Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.