Job Description

Role context and purpose:

The Digital Marketing Lead is responsible for developing and executing BCS' organic and paid social media strategy and taking a lead role in the development and management of the BCS member community platform. The role will lead the planning, delivery, and optimisation of content across all key social media platforms--both organic and paid--to grow our audience, strengthen community engagement, and drive outcomes such as membership acquisition, event participation, and thought leadership visibility. With a deep understanding of audience behaviour and platform best practices, the Lead ensures cohesive messaging and brand voice, while optimising campaigns to achieve strategic goals.

Working closely with colleagues across marketing, content, membership, and external affairs, the role holder will ensure our social media presence reflects the values and voice of BCS, while effectively targeting both IT and digital professionals and broader stakeholders. The role also requires a strong focus on analytics and performance reporting to guide continuous improvement and demonstrate impact.

Key Responsibilities:

Develop a deep understanding of the BCS strategy and product offering, customers and market. In partnership with the brand and marketing managers develop, execute and optimise BCS' organic and paid social media strategy to engage our chosen audiences with our brand purpose of making IT good for society. Management of the BCS member community platform (Discourse), strengthening community engagement, facilitating meaningful discussion amongst members that supports our wider content strategy. Plan, deliver and optimise the monthly content schedule across all key social media platforms, ensuring monthly KPIs are met around impressions, engagement, growth and CTR to the BCS website. Champion the real-life professional development stories of our customer and member audiences across all our digital marketing activity in video and creative formats. Proactively seek diverse perspectives and stories of the users of our products and services. Research, creation, delivery and optimisation of the Google Ads programme. Regular reviews and working with the wider brand, marketing and content teams to support business objectives. Working with the marketing and content team in ensuring all generated content is Global Engagement Optimised (GEO) and Search Engine Optimised (SEO) to strengthen our Brand presence online and through AI. Moderate all community platforms to ensure they are safe and respectful environments that stimulate professional, inspiring and helpful discussion. All activity to be delivered in line with budgets and report on the effectiveness of all digital activity against agreed targets. Use metrics to guide decision-making and optimise future efforts. Ensure all marketing out puts are in compliance with: BCS brand guidelines, UK GDPR, the Privacy and Electronic Communications Regulations (PECR), Digital Markets, Competition and Consumers Act 2024 (DMCCA) and CAP Code. Develop strong working relationships with BCS teams across the business; in particular those with a strong dependency on the success of marketing activity. Communicate clearly, work effectively with others, and contribute to team objectives. Champion BCS values by embedding them into daily work, fostering a positive culture, and encouraging others to do the same. Demonstrate a continuous improvement mindset by seeking opportunities to enhance processes, performance, and outcomes. Remain flexible and adaptable in response to changing priorities, challenges, and work environments. Embrace change positively and support others through periods of transition.

PERSON SPECIFICATION

Education & Qualifications

Membership of a Professional Body (e.g. CIM, IDM) or equivalent Attained a professional qualification in marketing (or marketing degree equivalent) A level qualified in any subjects or equivalent

Experience

Demonstrable experience of developing and implementing social media strategy Demonstrable experience of content writing and delivery using a range of communications techniques and technology including social media and web-based technology Experience in using CRM systems including Hubspot and Salesforce Experience in using campaign management systems including Asana, Monday.com etc Experience in using marketing technologies including: Hubspot, Canva, Hootsuite, SEMRush, LinkedIn, Meta, X, etc. Practical experience of cost/budget control

Competencies & Skills

Strongly customer focused Positive, confident, self-sufficient, and creative Strong written communication skills Excellent communication skills, ability to build and maintain successful working relationships internally and externally Excellent planning and organisation Ability to work to timescales and under pressure Presentation skills Able to analyse data and produce Management Information on communications activity

Knowledge

Up to date with digital marketing techniques and marketing developments Strong understanding of GDPR and how to apply it in marketing communications In-depth knowledge of the company's products, who buys them and why Understanding of relevant legislation around Privacy and Electronic Communications Regulations, Advertising Standards Codes of practice, Cookie Law etc

Special Conditions

Some travel in the UK/internationally with the occasional overnight stay and out of hours working, including attending events and presentations
Job Types: Full-time, Permanent

Pay: Up to 35,700.00 per year

Work Location: In person