We're a growing natural haircare brand crafting handmade, fruit-infused whipped hair butters with love, shea, and science. Our mission is to nourish textured hair and empower our community to embrace their coils, curls, and waves with confidence and joy.
Role Overview
We're looking for a confident, camera-friendly
TikTok Content & Live Manager
with a passion for natural hair. You'll create engaging TikToks and host energetic, authentic TikTok Lives to demonstrate, educate, and sell our hair butter products. You'll be the face of our brand and voice of our curl community.
Responsibilities
Create TikTok videos that are educational, fun, and product-focused (e.g., tutorials, reviews, "watch me whip", routines)
Host TikTok Lives multiple times per week to demonstrate products and engage with viewers in real-time
Respond to comments, build rapport, and boost engagement
Stay on top of TikTok trends and adapt them for our niche
Collaborate on content ideas with the founder
Actively use and understand natural haircare and the challenges of curly/coily hair
Track basic analytics (views, clicks, conversions from Lives)
Ideal Candidate
You have
coily, curly, or wavy hair
and actively care for it with natural products
You're naturally engaging on camera and love creating content
You understand TikTok culture and storytelling (hooks, transitions, trending sounds)
You're confident speaking live and love interacting with people
You have experience with small brand growth, affiliate/live selling, or creator marketing
You believe in clean beauty, inclusivity, and celebrating textured hair
Bonus If You Have
Previous experience growing a personal or brand TikTok account
Knowledge of haircare ingredients and trends
Content creation experience across Instagram too
Basic editing or CapCut knowledge
What You'll Get
Hourly/freelance pay with bonuses for sales during Lives
Free product + affiliate codes
Creative freedom to build your own voice and grow with the brand
Potential long-term role in a growing company that centers community and culture
Job Type: Freelance
Pay: 15.00-18.00 per hour
Expected hours: 15 per week
Additional pay:
Performance bonus
Benefits:
Discounted or free food
Employee discount
Work from home
Schedule:
Flexitime
Application question(s):
Include a link to a content you have previously created
Work Location: In person
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