Job Description

Role Overview

Lifeblood is an creative-led growth consultancy with a clear mission:

to build the UK's most effective growth system and team for profitably scaling brands.

We work with some of the UK's fastest growing DTC and subscription brands including Years, MuscleFood, Prepped Pots and Elbow Grease.

As Head of Creative Studio, you own the creative engine that drives paid social performance for our clients.

You will be leading a multidisciplinary team of 4 creatives to help drive better standards, more efficient processes and joined-up creative thinking by ensuring that outputs align to objectives across creative strategy, copywriting and production.

Your ultimate goal will be to support client retention for the agency, by

driving continuous improvement in paid media performance through increased creative volume, variation and velocity

in our clients' Meta & TikTok Ad accounts.

Key Responsibilities & Expectations

Daily

Keep the team motivated to deliver hundreds of diverse ad creatives each month Provide leadership and candid feedback to the creative team as well as clients and creators to help drive continuous improvement Develop an obsession over quality and attention to detail - not just in the work (e.g. brand standards, typography, layout), but also creative ops (e.g. briefing, file naming conventions, meeting agendas). Full authority to sign-off ad creative and challenge briefs before they land with the client

Weekly

Act as the Creative Lead on key client accounts and support on analysis, reporting and consulting on full funnel Meta & TikTok Ad creative Champion appropriate art direction for Meta & TikTok Ads (i.e. more polished for Meta; fast-cut and low-fi on TikTok). Prevent client ad creative from being grouped under the same Entity ID on Meta, by delivering multiple hooks and diverse creative formats (e.g. animation; podcast-style; UGC; product statics etc) with messaging and art direction bespoke for each audience segment Measure and report soft metrics such as thumb stop ratio, 75% video views and click through rate and hard metrics: spend, CPA/ROAS and new customer orders. Use this data to draw insight and actions. Ensure that briefs and decision-making are rooted in marketing science, psychology and clear commercial objectives. Create hypotheses and success criteria for all creative tests.

Monthly

Review and continuously improve the end-to-end creative process with your team - everything from research and strategy to production and performance analysis Identify opportunities to automate repetitive parts of the creative process (e.g. research and reporting). Work with an automation consultant to implement these. Test generative AI models (e.g. Veo3, Nano Banana, Sora 2, ArcAds) and pragmatically integrate the best into our workflows Plan client content shoots, running orders, props lists, roll calls - be willing to travel and act as an art director on set when necessary Deliver for clients with your core creative discipline (e.g. design, copywriting, creative strategy) during busy periods to offload pressure and stay sharp. Hold fortnightly 1:1s with your team, guide training plans and quarterly reviews Support the leadership team on new client acquisition by attending industry events, contributing to proposals, social content and whitepapers - and being engaged on LinkedIn.

What does success look like?

Uplift in client creative performance metrics (% spend through agency assets; improved CPA/ROAS; TSR/HR/75% views) Diversified and increased creative output and testing velocity across accounts Improved client retention, retainer value and NPS for accounts you oversee Clear, documented creative processes and consistent delivery quality. A motivated, high-performing creative team with strong work ethic and strategic thinking. Reduced bottlenecks and operational inefficiencies in creative production.

What's in it for you?

Private health insurance Award-winning stocks and shares pension plan Quarterly performance bonus based on KPI targets and agency growth EMI share scheme for high performers and senior talent Annual personal training and wellness budget Unlimited annual leave each year (and all public bank holidays) Work from anywhere in the world for up to 2 weeks per year Modern gym, shower, pool table and parking facilities on site, all free to use Free soft drinks, breakfast and healthy snacks provided on site, free Join a small but mighty team, make a difference from day one A supportive environment aiming to develop the best talent in Cornwall
Job Types: Full-time, Permanent

Pay: 36,000.00-40,000.00 per year

Benefits:

Company pension Employee discount Flexitime On-site parking
Work Location: In person