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We are seeking a skilled Meta and Google PPC Expert to join our dynamic marketing team. The ideal candidate will have a strong background in digital advertising, with a focus on managing and optimising pay-per-click (PPC) campaigns across various platforms, including Google Ads and social media channels. This role is crucial for driving traffic, increasing brand visibility, and maximising return on investment through effective media buying strategies.
Duties
Develop, implement, and manage PPC campaigns across Google Ads and Meta platforms to achieve marketing objectives.
Conduct thorough keyword research to identify high-performing keywords and optimise ad copy accordingly.
Monitor and analyse campaign performance metrics, making data-driven adjustments to improve overall effectiveness.
Utilise tools such as Google Tag Manager and DoubleClick for tracking conversions and enhancing campaign performance.
Collaborate with the social media management team to ensure cohesive messaging across all digital platforms.
Stay updated on industry trends, best practices, and emerging technologies in digital advertising and SEO to maintain a competitive edge.
Prepare regular reports on campaign performance, providing insights and recommendations for future strategies.
Qualifications
Proven experience in managing PPC campaigns on Google Ads and Meta platforms.
Strong understanding of media buying principles and practices.
Proficiency in using Google Tag Manager and DoubleClick for campaign tracking and optimisation.
Familiarity with SEO principles and how they integrate with PPC strategies.
Excellent analytical skills with the ability to interpret data and make informed decisions.
Strong organisational skills with the ability to manage multiple campaigns simultaneously.
Effective communication skills, both written and verbal, with a keen attention to detail.
If you are passionate about digital marketing and possess the required skills, we invite you to apply for this exciting opportunity to contribute to our team's success as a Meta and Google PPC Expert.
Job Types: Full-time, Part-time, Permanent
Pay: 40,000.00-60,000.00 per year
Expected hours: No less than 40 per week
Benefits:
Casual dress
Company events
Company pension
Employee discount
Employee mentoring programme
Life insurance
Paid volunteer time
Profit sharing
UK visa sponsorship
Work from home
Schedule:
Day shift
Monday to Friday
Night shift
Weekend availability
Work Location: Remote
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