Job Description

Job Title:

Sales and Business Development Manager - Liverpool

Department:

Mistoria Estate Agents - Sales

Reporting To:

Branch Manager (Liverpool)

Mistoria House Share (Liverpool)

Direct Reports:

Sales Negotiators

Role Summary:

The Sales and Business Development Manager is responsible for driving both new business growth and the conversion of sales and letting opportunities within the Liverpool branch. This dual-role position will proactively identifying new markets, partnerships, and revenue opportunities for expansion.

This role blends strategic business development initiatives with operational sales management. It suits a commercially minded and target-driven individual with a track record of delivering results in property or similar sectors.

Key Responsibilities:

1. Business Development Strategy

Identify new revenue streams and client acquisition opportunities. Build partnerships with local businesses, developers, and landlords. Lead campaigns targeting HMO and PRS landlords, vendors, and investors. Manage and expand key accounts, including investor portfolios.

2. Pipeline Growth & Lead Conversion

Drive the conversion of leads into listings and instructions. Support valuation follow-ups, sales negotiations, and closing deals. Use CRM insights to identify trends, gaps and conversion issues.

3. Client & Partner Engagement

Act as a key contact for high-value clients and partners. Maintain strong relationships with buyers, vendors, landlords, and developers. Represent Mistoria at networking events, expos and meetings.

4. Sales and Market Intelligence

Monitor competitor activity and local market trends. Collaborate with the marketing team to refine campaigns. Produce reports on sales performance, lead sources and ROI.

6. Compliance & Operational Excellence

Ensure full adherence to AML, GDPR, and CPR regulations. Maintain accurate records across all sales and BD activities. Work closely with the compliance officer and branch leadership.

Education & Experience:

Minimum 3+ years in property sales or business development (estate agency experience preferred). Proven ability to win new business and manage a high-performing sales team. Experience with CRM systems (preferably Alto or similar).

Knowledge, Skills & Behaviours (KSBs):

Knowledge

Residential property sales processes and market drivers. Sales compliance and regulatory requirements. Lead generation techniques and business development strategies. Local market awareness (Liverpool and wider North West).

Skills

Effective team management and coaching. Strong lead generation and conversion capability. Excellent communication and negotiation. Data-driven decision-making and reporting.

Behaviours / Competencies

Results Focused

Commercially Driven

Strategic Thinking

Influencing and Persuasion

Resilience and Adaptability

Customer-Centric Approach

Strong Attention to Detail

Team Leadership & Accountability

Performance Indicators:

New business secured (e.g., instructions from new clients, new HMO landlords onboarded). Monthly sales targets (offers agreed, completions). Lead-to-instruction conversion rate. Client satisfaction (NPS scores, online reviews). Team performance against KPIs. Market share growth in Liverpool.

Disclaimer

This job description is intended to provide a general overview of the responsibilities and requirements for the position. It is not a comprehensive list of all duties, responsibilities, or qualifications associated with the job. The duties and responsibilities of this role may change without prior notice, and the company reserves the right to modify or assign other duties as necessary to meet business requirements.

Job Types: Full-time, Permanent

Pay: 28,000.00-30,000.00 per year

Benefits:

Company events Free parking On-site parking Sick pay
Experience:

Property Sales: 3 years (required) Business development: 2 years (required) CRM software: 1 year (preferred)
Licence/Certification:

Driving Licence (required)
Work Location: In person