Job Description

Job Title: Marketing Manager / General Manager - Marketing

Department:

Marketing

Reports To:

Managing Director

Job Summary:

We are looking for a strategic and experienced

Marketing Manager

or

General Manager - Marketing

to lead the marketing function in our apparel business. The ideal candidate will be responsible for formulating and executing marketing strategies, building strong brand positioning, expanding international market presence, and driving revenue growth through effective promotion of apparel products and solutions.

Key Responsibilities:

Strategic Marketing & Planning:

Develop and implement comprehensive marketing strategies aligned with business goals. Analyze market trends, competitor activities, and customer needs to identify new business opportunities. Lead product positioning, pricing strategies, and promotional plans for garments Prepare annual marketing budgets and forecasts.

Brand Management & Communication:

Build and maintain a strong brand identity in export markets. Ensure consistency in branding across all marketing materials and channels.

Market Development & Sales Enablement:

Identify new markets, customer segments and applications for apparel products. Collaborate with the sales team to develop tools, presentations, and promotional materials that support business development. Work closely with PD and design teams to align product offerings with market demand and customer feedback.

Team Leadership & Vendor Coordination:

Lead and mentor the marketing team, ensuring high performance and continuous learning. Well aware of market trends to lead design team

Requirements:

Bachelor's or Master's degree in Marketing, Business Administration, Textile Technology, or related field. 15+ years of experience in marketing roles within the apparel industry. Proven track record of leading marketing teams and delivering measurable results.
Deep understanding of fashion trends, consumer behavior, and retail dynamics.

Proficiency in MS Office, CRM, analytics platforms, and design software is a plus.

Excellent communication, leadership, and analytical skills. Minimum 2 years of valid VISA for UK/US

Preferred Qualifications:

International marketing experience in export-focused apparel business. Knowledge of sustainable fashion practices and consumer trends. International market exposure is a strong advantage. MBA or PGDM in Marketing will be a plus.
Job Types: Full-time, Permanent

Pay: 24,420.00-69,206.21 per year

Benefits:

Flexitime
Work Location: On the road