Job Description

We\'re looking for a Senior Marketing Manager to roll up their sleeves and transform Focaldata into a world-class research brand. The right candidate will have a passion for building an outstanding marketing operation from the ground up. The role will combine strategic planning and tactical execution with execution making up 75% of the work. You\xe2\x80\x99ll contribute to marketing strategy, and own the content roadmap and all marketing and brand activities. You\xe2\x80\x99ll speak to customers to find the most engaging topics to focus on, you\xe2\x80\x99ll understand our funnel and metrics at a granular level to identify where we need to focus, and you\xe2\x80\x99ll collaborate with product, research, design and sales on content and campaign execution. WHAT YOU\xe2\x80\x99LL BE DOING Own and build our growth engine. Launch, track, and optimize programmes/campaigns across multiple channels to move prospects and customers down the funnel. This means owning analytics and marketing ops and optimising our website to convert more prospects. Executing a content strategy and grid that makes Focaldata famous. Own the content and event calendar and tell the story of the brand and company to engage prospects and customers. This means coordinating creators on the team, editing content, and ensuring a strong feedback loop about what\xe2\x80\x99s working and what\xe2\x80\x99s not. We currently produce a bi-monthly newsletter, occasional whitepapers, and regular product and clients news updates \xe2\x80\x93 and we\xe2\x80\x99re looking to expand this significantly in the next 6-12 months during the 2024 election cycles in the UK, EU and US. Position and market our product and services. Communicate about our platform and services and their benefits to our audience. This will range from creating sales collateral \xe2\x80\x94 like decks and case studies \xe2\x80\x94 to refining our messaging and positioning, planning and executing product launches and publishing product updates or ROI and competitor analyses. Manage our brand and PR. Establish brand standards for the company and create digital, print, and video assets that align with the brand and support business goals. Maintain relationships and communicate with press/media about the company, product, team, and brand, and secure placement for our content. Build a marketing operation. Hire and manage staff to execute against our marketing roadmap and plan \xe2\x80\x94 as well as recruiting and managing a network of freelancers who can unlock opportunities rapidly. Who you are: Skills and Experience

• 4-7 years of marketing, growth marketing, and/or content creation experience
• Former marketing experience at a market research agency or experience within an adjacent sector like communications or consulting firms.
• Knowledgeable in go-to-market tech and marketing operations \xe2\x80\x94 you know how to build a great machine for a company at our stage that just works
• You understand marketing within the market research sector and what actually drives growth \xe2\x80\x94 you know how to make tradeoffs, how to prioritise effectively and how to keep everyone moving in the same direction
• Strong writing, creative and editing skills \xe2\x80\x94 you can take a content idea to publication independently and you can improve any content that comes across your desk, whether that\xe2\x80\x99s a video, deep analytical report, blog or podcast
• Experience with executing a content grid and organising events for our researchers and leaders to attend and present at

Who you are: Mindset

• You are a \xe2\x80\x9cdoer\xe2\x80\x9d with a high motor who has seen what great marketing looks like \xe2\x80\x94 and wants an opportunity to build this themselves
• You are happy to fail fast and learn how to improve \xe2\x80\x94 and love experimentation
• You love coordination and working with lots of talented people to build our brand \xe2\x80\x94 everyone from designers to researchers to our leadership team

About Focaldata At Focaldata, we\xe2\x80\x99re building a new kind of tech-enabled research agency \xe2\x80\x94 that offers clients deep insight at the speed of software. You\xe2\x80\x99ll get the opportunity to work alongside a highly collaborative team of researchers, client leads, engineers, data scientists and product specialists. We do impactful work with leading organisations, from brands like New Balance to campaign groups like Hope not Hate and non-profits. Join us. Focaldata is proud to be an equal opportunities employer. We believe in the value of a diverse and inclusive workforce for our business, team and customers. We encourage all applications regardless of age, disability, gender, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation.