Job Description

Are you a Senior Marketing Manager with a customer first approach?

Do you have a background within FMCG and are looking for a change in sector?

The main focus of the Senior Marketing Manager is to oversee the marketing function across the East of England location to ensure area growth by creating and delivering marketing campaigns that support commercial growth plans. You will work in close alignment with the rest of the marketing function including Brand, customer insight and comms teams to ensure collaborative working, whilst managing a team of 3, made up of a Marketing Manager, Marketing Executives and any other additional marketing or PR roles as appropriate.

The Senior Marketing Manager is responsible for local budget, media channels and marketing partner relationships to ensure best return on all campaigns. These campaigns will address key strategic objectives for the East business unit and look to drive significant KPI improvements around; campaign awareness, brand perception, use of new technology, loyalty, price ticket awareness and third-party partner collaboration. You will be expected to act with integrity and role model the businesses values and behaviours across your business unit and the broader business; and through effective leadership and stakeholder management, you will ensure the needs of local authorities, investors, customers, partners, and colleagues are met.

To be successful in this role you will be responsible for:

• Effectively leading the local marketing team to ensure the effective delivery of local and central marketing campaigns with an Onmi channel approach way of working.
• Analyse customer insight and the CRM database with the aim of identifying commercial opportunities to drive growth through marketing.
• Ensure that the organisation\'s brand and identity is adhered to in campaigns and in all communication channels.
• Work with the extended marketing team, including Head of Brand, Head of Campaigns, CRM and Web/Digital Managers to ensure marketing campaigns are executed online and across key digital assets including the current customer database.

Skills / Experience

• Experience of leading and developing a team and working collaboratively with wider marketing and support function colleagues.
• Commercially focused, with experience of managing stakeholders to maximise relationships with customers and partners.
• Experience of working in a B2C campaign setting would be beneficial.

If you are a savvy marketeer with a real strategic and commercially led background and are looking for your next challenge within a large business group as a Senior Marketing Manager, apply now!

Pure Resourcing Solutions