Job Description

Social Media & Analytics Manager

Location:

On-site

We are looking for a

strategic, data-driven, and creative Social Media & Marketing Manager

to lead marketing initiatives across our

Education Contract Catering business, renowned Dessert Brand, and Hospitality arm

.

This is an exciting opportunity for someone who combines

analytical expertise

with

creative storytelling

, thrives in a

fast-paced multi-brand environment

, and can turn

insights into impactful strategies

. With further acquisitions on the horizon, you will play a pivotal role in shaping the marketing voice of a growing network of companies in the foodservice and hospitality space.

Key Responsibilities

1.

Social Media Strategy & Analytics

Develop and execute

multi-platform social media strategies

tailored for B2B (Education Catering) and B2C (Dessert & Hospitality) audiences.

Analyse performance data

(engagement, reach, conversions, ROI) to inform content strategies and campaign decisions. Implement

A/B testing, audience segmentation, and paid media optimisation

to drive measurable growth. Translate insights into

strategic recommendations

that strengthen engagement and align with business objectives.
2.

Content Creation & Storytelling

Lead the creation of

scroll-stopping content

(video, graphics, blog posts, case studies, and campaigns) that resonates with each brand's unique audience. Shape a strong

brand voice

across education, dessert, and hospitality sectors. Oversee

short-form video and trend-driven content

(Reels, TikToks) to maximise reach and relevance. Build

content calendars

aligned with product launches, seasonal campaigns, and brand milestones.
3.

Brand & Marketing Strategy

Drive

marketing campaigns

that support client acquisition/retention in education catering, customer engagement in desserts, and bookings/events in hospitality. Manage

cross-brand campaigns

that leverage synergies and maximise exposure. Lead influencer partnerships and

strategic collaborations

with bloggers, food media, and event partners. Ensure

consistent brand positioning

and storytelling across all divisions.
4.

Digital Marketing & Growth

Manage

SEO, PPC, and email campaigns

to enhance visibility and conversion. Use

CRM and automation tools

to nurture customer loyalty. Report regularly on

campaign KPIs and ROI

, providing clear recommendations for optimisation. Stay ahead of

digital trends and emerging platforms

to keep brands at the forefront of foodservice marketing.
5.

Leadership & Collaboration

Collaborate with internal teams (sales, culinary, operations) and external agencies to ensure aligned marketing efforts. Manage budgets, prioritise resources effectively, and deliver campaigns on time. Act as a

brand guardian

, ensuring design, tone, and messaging consistency across all touchpoints.

What We're Looking For

5+ years

of proven marketing experience, ideally within foodservice, hospitality, or consumer brands. Expertise in

social media strategy, analytics, and content creation

. Strong background in

digital marketing, SEO/SEM, and email marketing

. Ability to

interpret data

and turn it into actionable growth strategies. Creative thinker with

campaign innovation

and brand-building experience. Skilled in project management, balancing

multiple brands and deadlines

. Proficiency with tools like

Google Analytics, Meta Business Suite, TikTok Ads, CMS platforms, and CRM systems

. Excellent

communication and storytelling skills

, both written and verbal.

Desired Attributes

A

passion for food, hospitality, and emerging digital trends

. Highly adaptable with a

proactive, self-starter attitude

. Enjoys working across

multi-brand and multi-sector marketing

. Thrives in a

fast-paced, entrepreneurial environment

.

Perks & Benefits

Opportunities for

professional development and training

. Discounts on catering services and dessert products. Collaborative, creative, and supportive team environment. Company pension, free on-site parking, and team events.

This is more than a marketing role--it's a chance to shape the voice of multiple brands, harness the power of data and creativity, and make a real impact in the education and hospitality sectors.

Apply today

and join us in building something extraordinary!

Job Type: Full-time

Pay: 35,000.00-37,000.00 per year

Benefits:

Company pension Free parking On-site parking
Work Location: In person

Reference ID: Social Media & Analytics Manager